The 2010’s will be remembered as a very transitional time for the consumer diet and lifestyle around the world.
The 2010s saw a desire to eat more plant-based meals, the introduction of new protein alternatives, and the development of can-you-believe-it-type meatless burgers, which famously ended up on menus of the biggest fast-food chains.
The biggest change, however, is not what these innovations have done for vegans and vegetarians, but how they’ve impacted diets and mindsets of all consumers, creating a totally new subcategory of “flexitarians” who are looking for more options too. These consumers come with big appetites and even bigger expectations for health, sustainability, and accessibility. But are plant-based options really healthier? Are they, in fact, better for the planet? And, most importantly, are they here to stay?