BARCELONA -- As a respected, innovative product development partner to the snacks industry with a track record for market leading innovations, bespoke solutions and fast product turnaround, Griffith Foods has enjoyed years of quiet successes solving challenges for some of Europe’s biggest snack businesses and brands. Central to its customer promise of “creating better together” is the ability to optimize taste, texture, and nutritional functionality to very specific requirements while continuously supporting its customers in the development and production of relevant new products.
At this year’s Snackex exhibition in Barcelona, Griffith Foods Europe will highlight its recent innovations that will allow snack producers to tap into some of the main market trends, such as sustainable sourcing, flavor differentiation and responsible snacking. Griffith Foods is dedicated to creating sustainable solutions and ensures 85% of all ingredients are sourced sustainably across the supply chain.
The company’s desire to help consumers enjoy the benefits of more balanced nutrition while not compromising on taste or texture has contributed to delivering industry wide solutions. To illustrate this, Griffith Foods will reveal during Snackex a series of new and inspiring flavor concepts with a reduction in sodium and sugar while maintaining taste to exceptional standards, so essential to current industry demands.
Griffith Foods’ Product Development & Innovation division has developed delicious and nutritious prototypes across various snack segments to highlight Griffith Foods’ strengths in creating authentic products with new flavors using natural origin ingredients, and front-of-package claims that set it apart from competition. In particular, its new portfolio of 50% sodium reduction up to “no added sodium” snacks as well as sugar reduction solutions will be demonstrated with sodium reduced ‘Black Garlic Sweet Chili’ hand cooked crisps, no added sodium ‘Thai Green Curry’ extruded balls, or sugar reduced dipping sauces, such as ‘Harissa ras’el hanout’. For nut lovers, there will be a unique, colourful combination of vegetables and nuts in support of the increasing market demand of healthy fibers and fats.
Wim van Roekel, president, Griffith Foods Europe said: “We are delighted to be at Snackex this year as we can showcase our capabilities in innovative product developments and driving new standards in salt and sugar reduction without compromising flavor. As the world focuses more on health and nutrition, we are confident we can continue to create a range of delicious and nutritious solutions to match customer and consumer expectations whilst staying faithful to our promise for taste, texture and speed to market via a highly sustainable supply chain.”
Nicole Bruyndonckx, centre of excellence snacks co-leader added; “It’s the most rewarding part of my job to meet existing and new customers who have real business concerns we can solve. Our expertise in seasonings, coatings and sauces, product innovation and taste management means we are able to grow and evolve with our customers, addressing global demands with a personal touch that is built on trust, transparency and a track record of delivery.”
For more detailed information or to set up an interview please contact Caroline Chabot, Communication Manager Griffith Foods Europe - firstname.lastname@example.org.