A Good Catch

A Good Catch

Though sustainable seafood is a topic that the majority of consumers say they are concerned with (Datassential, 2021), only a fraction claim to understand what “certified sustainable” seafood truly means (Mintel, 2021). This represents a critical moment for the food industry to educate consumers, clarifying claims on retail packaging and menu descriptions while working towards practices that ensure healthy seafood stocks, limit negative impacts on other marine species and minimize their carbon footprint.

In North America, snack launches with fish ingredients and sustainability claims are skyrocketing. Sustainably wild-caught Atlantic lobster bocadillos and wild Alaskan salmon jerky can be found on retail shelves in the US, Canada and Mexico. In other parts of the world—including India, Saudi Arabia, Thailand and Indonesia—fish snacks are extremely popular but rarely feature on-pack sustainability claims. Opportunities exist for snack brands in these regions to tell a compelling sustainability or ingredient transparency story, based on consumer interest.

Another facet of sustainable seafood is the “fin-to-gill” movement, as restaurants combat food waste by repurposing underused parts or lesser-known fish into unique dishes. This mindset is abundant in Peru, where award-winning chefs serve locally sourced piranha, pyura and diablo fish in the name of protecting biodiversity and providing full transparency, going so far as to track each fish or shellfish to the fisherman who caught it.

Seafood certification boards vary around the world, with Ocean Wise, Monterey Bay Aquarium Seafood Watch and the Marine Stewardship Council as some of the major players. On a local level, groups like Chefs for the Blue in Japan work to raise awareness among the restaurant industry and consumers alike. But the future of sustainable seafood may not be found in the ocean at all! Protein processors are making use of technology and the demand for plant-based dishes to open up entirely new avenues for sustainability. Innovative vegan seafood and cellular aquaculture take the conservation movement to new and exciting depths.

Chefs around the world are applying an upcycling mentality to seafood, making use of every part of the fish. In our latest video, Chef Ryan Flick discusses responsible, sustainable seafood alternatives, with examples from both the retail and foodservice industries.


Chefs are leading the charge for sustainable seafood, and many are using their platforms to positively influence their industry and educate diners.


Sustainability remains a significant issue in the fish category, and there is an expectation among consumers that brands will provide detailed explanations about catching and farming methods, as well as ocean health.


Although more limited in the snack category, sustainable seafood ingredients are emerging in seafood jerky, frozen appetizers and in simple tinned fish.

Culinary Inspiration

Get inspired by these on-trend concepts to create innovative offerings using Griffith Foods products. Please contact your Griffith Foods representative to learn how this trend can be customized to your product portfolio.

Singapore Chili “Crab”

Consider plant-based seafood offerings as a way to reduce overfishing and make a positive environmental impact. Faux crab meat made with pressed tofu and konjac is wok-seared with shallots, lemongrass and garlic. It’s gently folded with a sweet, spicy and savory fermented black bean jam enhanced with chili, ginger and rice vinegar, then topped with thinly sliced scallions, bamboo shoots and cilantro leaves.

Featuring: Griffith Foods Singapore Chili Jam, Griffith Foods Southeast Asian Lemongrass and Garlic Marinade

Crispy Salmon Skin Chicharrones

Upcycled byproduct ingredients and underutilized parts give this indulgent snack a unique edge. Cleaned, dried salmon skin is pureed with green banana powder and deep-fried until puffed. The perfectly crispy snack is dusted with green chili and tomatillo salsa verde seasoning and garnished with lime wedges.

Featuring: Griffith Foods NuBana™ Green Banana Powder Extruded Snack Blend, Griffith Foods Salsa Verde Snack Seasoning

We at Griffith Foods are thrilled to work with innovative companies like BlueNalu, whose mission is to be the global leader in cell-cultured seafood. With seafood demand and consumption at an all-time high, our wild fisheries and aquaculture are reaching stress points. By leveraging our expertise in global product development with the unique capabilities of BlueNalu, our collaborative efforts will serve to provide consumers with delicious, healthy and safe plant-based seafood products that support the diversity of our oceans and contribute to a more sustainable future.

Culinary Perspective

Join Chefs Bram Buijks and Valeria Hernandez for the latest episode of “The Blend by Griffith Foods.” They’ll be sharing exciting examples from the world of sustainable seafood, including alternative protein seafood concepts. Don’t miss their suggestions for seafood flavor pairings, along with tips for minimizing waste by utilizing off-cuts and trim in creative recipes. Listen to the podcast.

Listen to the podcast.


Datassential, “Sustainable Seafood,” March 2021.
Mintel, 2021 FlavorIQ® Global Trends and Insights Report, January 2021.

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