Where Insights Become InspirationTM
From ever-evolving technology to constantly changing consumer preferences, new innovations and insights are transforming the way food brands go to market. It’s critical to move at the new speed of business—and that’s where FlavorIQ® comes in.
Innovation Without Limits
Capture classic food concepts and capitalize on unique flavor trends—discover how FlavorIQ® can help you innovate, grow, and solve your greatest business challenges.
The FlavorIQ® Process
FlavorIQ® utilizes market insights and sensory science, combined with our culinary artistry and technical expertise to create custom solutions for your unique needs. These flavorful solutions help to solve your operational and manufacturing challenges so you can launch new offerings with confidence.
Evaluating Menu and Product Opportunities
Utilizing trusted research methods and studies, we identify global flavor trends to pinpoint consumer preferences and uncover impactful market opportunities.
Understanding Your Brand
Equipped with this proprietary research, we then collaborate with you to develop on-trend menu items and products that align with your goals, vision, and customer base.
Analyzing Consumer Insights
To validate cutting-edge menu concepts and accurately predict how a product will perform, we use a proven mix of qualitative and quantitative consumer testing.
Explore Global Culinary Themes
Based on the insights and innovations of FlavorIQ®, our Food & Flavor Outlook series explores what’s next in the culinary world, including new products, menu items, and flavor delivery solutions. Learn more about current and upcoming culinary trends
and get inspired!
It’s Here! Griffith Foods’ 2024 Food and…
In 2024, the Food & Flavor Outlook from Griffith Foods will explore the delight and emotion of culinary exp…
Delivering an Umami-Rich Flavor Experience
Though sometimes described as the “fifth taste,” umami is more than just a perceived flavor. It’s a sensati…
Pour on the Flavor
Flavor inspiration for restaurant offerings and product innovations can be found everywhere… including the …
Turning Insights Into Inspiration
The success of FlavorIQ® is rooted in our research techniques and insights toolkit. We work with industry giants and use cutting-edge research methods to deliver valuable data and information that can be transformed into impactful solutions.
Secondary Research
We utilize secondary research to support and reinforce our assessments, including extensive datasets from industry-leading companies, such as Mintel’s Global New Products Database and Technomic’s Ignite Platform. Conducted by the most trusted names in the food industry, this research provides a valuable understanding of relevant behaviors, spending, and ingredient trends.
Primary Research
We employ key partners to conduct primary research on our behalf and collect data directly from the source, obtaining both quantitative and qualitative insights. Some of these primary research methods include:
- Online surveys
- Focus groups
- Discussion forums
- In-home use tests
- Video journals/diaries
- Mobile missions
- Photo/video sharing
Social Listening
We use social listening tools to keep our finger on the pulse of consumer behavior and trending topics. This helps us identify trends as they emerge and grow so that we can understand the preferences, needs, and desires of consumers.
Products Tailored to Your Needs
Enhance your flavors, improve food appearance, and optimize mouthfeel with FlavorIQ®. We offer an assortment of flavorful solutions made with health and nutrition in mind and designed to solve your unique challenges across a wide variety of different food categories.
Seasonings
Sauces & Dressings
Textures & Coatings
Functional Blends
Soups & Sides
Dough Blends
Try FlavorIQ® for Your Business
Are you ready to start innovating? Fill out our form, and a member of our FlavorIQ® team will reach out.
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