Food Forward is Griffith Foods’ proactive campaign that focuses on sharing timely, relevant, and inspiring topics that bring value to our customers and consumers.
Casting a Wider Net: Where Seafood Growth Is Headed
Market Overview: A Growing Category with Room to Run
Seafood sales are accelerating across fresh, frozen, shelf-stable, and deli sectors, building on strong, sustained momentum. Total U.S. seafood sales hit $24B in 2025—marking a 38.1% surge in dollars since 2019. Capturing this regional momentum through 2031 will require dedicated alignment with key growth sectors:
United States: $13.5B in value sales (2024), projected to grow at a steady 3.0% CAGR (2026–2031).
Canada: $1.2B in value sales, expanding at a 5.3% CAGR—making it the fastest-growing developed market in the region.
Mexico: $3.1B in value sales, leading the entire region with the fastest overall growth at a 6.3% CAGR.
Shifting Formats: Deli, Sushi, and Prepared Take Center Stage
Growth is moving rapidly away from raw commodity formats toward ready-to-eat and ready-to-heat solutions. Deli seafood has emerged as the fastest-growing segment in the category—jumping 7.9% in dollars and 7.4% in units—while traditional commodity seafood remains largely flat and price-driven. To capture this momentum, processors and retailers should focus on:
Expanding Platforms: Invest heavily in ready-to-eat and ready-to-heat seafood solutions.
Elevating Flavor: Develop globally inspired, flavor-forward, and prepared items.
Retail Partnerships: Collaborate with retailers to introduce foodservice-style offerings directly into the deli case.
Complete Solutions: Build full meal kits and snackable formats rather than relying solely on basic, raw fillets.
Key Drivers: Strategic Market Insights
Convenience & Speed
With 59% of seafood eaten at home, buyers increasingly demand fast, foolproof, and air fryer-ready solutions.
Flavor Innovation
Consumers are looking for bold, craveable, restaurant-quality profiles and hyper-local regional seasonings.
Next-Gen Affordability
Brands must leverage cost-efficient species and accessible formats to overcome youth price and prep anxiety.
Eco-Wellness
Shoppers demand clean, high-protein health benefits backed by planet-friendly, sustainable sourcing.
From Barrier to Breakthrough
The path to sustained growth relies on transforming commodity seafood into a high-value, craveable category. By leveraging advanced seasoning systems, texture-optimized breading and coating technologies, marinades, glazes, and targeted dipping sauces, the industry can directly resolve consumer friction points. Bridging deep regional flavor insights with specialized culinary expertise allows brands to successfully navigate technical challenges and stand out across retail, foodservice, and the deli counter.
Culinary Concepts
Hot Honey Glazed Salmon
Sweet and spicy with notes of garlic, onion, and crushed black pepper. Served with crispy potatoes and broccoli.
Featuring Griffith Foods Topical Glazes: Hot Honey
Yellow Coconut Curry Whitefish
Sweet and spicy with notes of garlic, onion, and crushed black pepper. Served with crispy potatoes and broccoli.
Featuring Griffith Foods Marinades: Yellow Coconut Curry
Crab Rangoon Dip
Surimi seasoned with cream cheese, green onion, garlic, soy, and ginger. Served with wonton chips.
Featuring Griffith Foods Dip: Crab Rangoon Dip
Let’s Create
Better Together.
Want to get in touch? We’d love to hear
from you. Fill out the form and we will reach
out to you as soon as possible.
"*" indicates required fields