Flavour Glaze


What is Flavour Glaze?

In-store or off-premise, Flavour Glaze delivers a crispy texture, mouthwatering, bold flavor experience with consistent coverage and visual appeal through extended hold times in a variety of menu items with reduced operational complexity and lower labor costs.


Flavour Glaze by Griffith Foods is a versatile, oil-based liquid seasoning that protects the texture of crispy foods and provides bold flavor and vibrant color to a wide range of cooked and pre-cooked retail and foodservice applications. Flavour Glaze delivers superior performance versus water-based sauces and dry seasonings.


Flavour Glaze Delivers!

  • A superior eating experience (vs. traditional sauces and seasoning systems)
  • Crispy fried foods, even after delivery!
  • Extended hold times means less food waste
  • Bold flavors & vibrant, eye-catching particulates
  • Operational ease means labor savings

Stand out from the competition and stand up to delivery with Flavour Glaze

Optimize the texture of the menu items for take-out & delivery.

Last year chicken fingers, french fries, and crispy chicken sandwiches dominated food delivery.¹ But consumers are hesitant to order these items and nearly 70% are unwilling to order from a restaurant again if they’re not satisfied with the quality of the delivered food.² By 2025, online food delivery is expected to grow to a 21% share of the total restaurant market according to Statista—that’s one in every five meals being delivered!

Flavour Glaze delivers a simple, easy-to-apply solution that protects the texture of fried chicken, crispy chicken sandwiches, wings, fries and pizza crust. This unique, oil-based formula allows these popular menu items to stay crispy while providing a bold flavor and premium appearance. Its superior performance versus water-based sauces means you can maximize hold times and reduce shrink while using about 50% less sauce.*

*Based on sensory and culinary testing. Results may vary.
¹ DoorDash / ² U.S. Griffith Consumer Survey, April 9-13, 2020, n=610

Premium Perimeter Offerings with One Product

74% of shoppers are interested in delivery from their favorite supermarket’s prepared department.*

From the hot bar to the deli counter, bakery, and fresh meat counter, Flavour Glaze delivers an easy-to-use solution for the supermarket perimeter while providing an optimum eating experience whether the food is eaten in-store, picked up curb-side, or delivered via a third party.

One Flavour Glaze SKU can be used throughout the supermarket perimeter. Toss it on fried hot bar items, coat raw meats to marinate, add to behind-the-glass sides and vegetables; brush onto flatbreads, pizzas, rotisserie chicken, and sandwiches to retain crispness and add flavor. Simplify seasonal resets with one versatile SKU.


Provide an all-in-one solution to your customers with Flavour Glaze

Streamlined, performance-enhanced solutions

Food retailers and foodservice operators are increasingly looking for complete solutions to reduce labor costs and streamline back-of-house operations, without compromising quality, flavor, or texture.

Flavour Glaze delivers a convenient solution for your customers. Pair Flavour Glaze liquid seasoning pouches in the same case with par-fried, par-baked, or fully-cooked chicken breasts, tenders, nuggets, wings or French fries and wedges to provide a turn-key solution for your customers and bold flavor and crispy texture to consumers.

Break through the “sea of brown” with the vibrant, eye-catching particulates of Flavour Glaze. Protect the texture of your coated and battered products with an innovative seasoning system that prevents moisture absorption and soggy foods.


Flavor Portfolio

Frequently Asked Questions

  • Flavour Glaze prevents breadings and coatings from absorbing moisture, ensuring that products stay crispy and crunchy.

  • Flavour Glaze seasoning particulates stay suspended, ensuring even, consistent coverage and taste.

  • In raw meat, poultry, and seafood applications, Flavour Glaze stays in place, reducing the need for reapplication.

  • Because Flavour Glaze is an oil-based liquid seasoning it keeps fried foods crispy and stays in place, unlike water-based sauces.

  • Flavour Glaze is shelf stable and stored at ambient temperatures, freeing up valuable cooler space.

  • According to sensory testing, Flavour Glaze can extend hold times by up to 50%* depending on the application and holding conditions.

  • Flavour Glaze forms a protective coating on fried foods to prevent moisture absorption, so only about 50% the amount of water-based sauce is needed.

  • Flavour Glaze has been tested and used successfully on many different products: cooked breaded chicken and seafood; coated and uncoated meat, poultry and seafood; coated and uncoated French fries and potato wedges; pizza crusts, panini, and grilled sandwiches; raw meat, poultry, and seafood; hot or cold pasta; and mixed into mayonnaise, cream cheese, sour cream, or Greek yogurt.