Join us as we take a deep dive into A Plant-Forward Future with global market research partner, Mintel.
This report covers A Plant-Forward Future through a regional lens across our three business segments, including CPG Snacking, Protein, and QSR/Foodservice, with the overarching objective of elevating insight-driven culinary leadership around the world.
A Plant-Forward Future:
Whether they’re motivated by health, ethical concerns or simple curiosity, consumers around the world are incorporating more plant-based meals, snacks and beverages into their diets. In North America, as consumers report wanting to limit—but not eliminate— their meat intake, we’re seeing innovative product offerings such as sausages that blend humanely raised meat with fresh vegetables. With the success and popularity of plant-based burgers on international menus, other types of plant-based items that mimic the taste or texture of meat are on the rise. Swiss customers are finding pea protein tuna alternatives on grocery shelves, while Chinese consumers can choose vegan duck neck, plant-based spicy crayfish or beetroot zongzi as more healthful alternatives to traditional dishes.
However, not all plant-based items are meant to recreate the attributes of meat. For example, Thai crispy oyster mushrooms are promoted as a better-for-you alternative to meat snacks, and Brazilian smoke-flavored bean sprouts deliver on both taste and nutrition, with vegan and high-protein claims listed on the package. Flavorful, memorable items like these appeal to a growing population of consumers who seek out unique plant-based options as part of a flexitarian lifestyle.