MarketLink simplifies product development for borderless food processing.
The 21st century food supply chain is complex and dynamic. Developing a new concept in one country that will be processed in another brings some unique challenges. Is the product legal for import/export? Does it meet the brand standards of the end vendor? Is the taste and texture right for the consumer? What if there are unforeseen challenges that require a pivot to another processing country? These questions, among others, are factors MarketLink addresses to give customers peace of mind.
As part of Griffith Foods’ capabilities, the MarketLink model is designed to work with customers by making product development for import/export simple and seamless. By Creating Better Together™, we help support our customers with respect to legality of raw materials, market intelligence, product taste and texture, rapid sampling, recipe transfer, and line trial assistance where needed.
Through MarketLink, Griffith Foods has the global knowledge and product development expertise to continue leading the market. Despite the increasing complexity of the global supply chain, MarketLink can better connect markets around the world with more agile practices that allow for nimble production, flavor integrity, and regulatory adherence.