Fire-Roasted Jalapeño Sauces Tap into Rising Demand for Mexican Inspired Flavors
Alsip, Ill., Oct. 23, 2025 – Griffith Foods today announced the relaunch of its Jalapeño Sauce Portfolio across the United States and Mexico. The refreshed line features three distinctive sauces crafted with fresh, fire-roasted jalapeños. Each is designed to deliver Mexican inspired flavor to foodservice operators, retailers, and food manufacturers.
The relaunched portfolio includes a Roasted Red Jalapeño Sauce, Roasted Jalapeño, and Creamy Roasted Jalapeño. Each sauce has been reformulated based on extensive consumer feedback and sensory data to meet evolving taste preferences in both markets.
Meeting Consumer Demand for Bold, Authentic Flavors
The relaunch comes at a time when spicy and Mexican-inspired flavors are experiencing significant growth. Recent market research shows that 71 percent of U.S. consumers have purchased Mexican cuisine in the past three months, and 56 percent find spicy flavors appealing. In Mexico, 75 percent prefer spicy profiles, with 83 percent favoring moderate to high spice levels.
“Our Jalapeño Sauce Portfolio represents a commitment to authentic flavor and ingredients,” said Rochelle Schaetzl, VP of Marketing for North America at Griffith Foods. “These sauces are made with locally sourced, fire-roasted jalapeños from family-owned farms and large Mexican growers. They deliver the bold, complex taste that today’s consumers expect while offering a ready-to-eat format that offers operational efficiency that foodservice and retail partners require.”
Key Product Attributes
The relaunched portfolio features:
- Fire-roasted jalapeños for authentic smoky flavor
- No artificial colors, flavors, or MSG
- No preservatives
- Versatile applications across multiple menu categories
Versatile Applications Across Segments
The sauces are designed for use across QSR/foodservice, retail, and protein processing segments. Applications include:
- Sandwiches, burgers, wraps, and tacos
- Salads, bowls, and dressings
- Fried items, including chicken tenders, nuggets, and fish
- Pizza toppings
- Dips and appetizers
About the Portfolio
- Roasted Red Jalapeño: Fiery red jalapeños and fresh vegetables are charred and blended into a hot and savory jalapeño salsa with medium heat.
- Roasted Green Jalapeño : Fresh green jalapeños and tomatillos are charred and blended into a fresh and savory salsa verde with bright, zesty flavor.
- Roasted Jalapeño Ranch: Creamy ranch infused with fire-roasted jalapeños, delivering a perfect balance of smoky heat and tangy flavor.
The Jalapeño Sauce Portfolio is now available for order in the United States and Mexico. For more information, product samples, or to discuss partnership opportunities, please visit https://griffithfoods.com/na/product/jalapeno-portfolio/
About Griffith Foods
Griffith Foods is a global product development partner supporting food companies to meet the evolving needs of consumers with high-quality, customized products. As a family business founded in 1919 and headquartered in Alsip, Illinois USA, the company is known for collaborative innovation guided by its purpose to “blend care and creativity to nourish the world.” Griffith Foods, operating in over 40 countries, is helping to catalyze and build a sustainable food system. The company’s product capabilities range from seasonings and marinades to coating systems and sauces. For more information, visit www.griffithfoods.com
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Media Contacts:
Emilio Balderas
Mercury LLC
emilio.balderas@mercuryllc.com
Susan Villalobos
Griffith Foods
