Food Forward: Hot Prepared Meals

jscott

Food Forward is Griffith Foods’ proactive campaign that focuses on sharing timely, relevant, and inspiring topics that bring value to our customers and consumers.

Hot prepared meals offer the ultimate in convenience for today’s time-starved shoppers. Fully cooked and served warm, these meals require no prep, making them the perfect solution for quick lunches, easy dinners, or last-minute cravings—all right in the middle of the grocery run.

Motivations for Prepared Meals

  • Pricing

    Hot Prepared Meals can provide (near) restaurant quality meals at affordable pricing.

  • Convenience

    Its not just the shopping, prepping and cooking but also the cleaning. Hot Prepared meals can make dinner time quicker especially with busy schedules

  • Curiosity

    Most consumers visit the prepared meal sections of the store even if they don’t plan on buying something. It’s become a destination for consumers

  • Impulse/Inspiration

    Consumers are only meal prepping a few days a week. The prepared meals section can be a great source for impulse or inspiration for busy families.

Consumers view the Prepared Meals section of the store as an alternative for:

  • The higher cost for dining out
  • The complexity of scratch cooking for busy families
  • The exhaustion of meal planning and pleasing everyone

Mintel: HMR & Meal Replacements Canada 2024, Datassential Supermarket Prepared- 2023 US

Key Benefits for Shoppers:

  • Ready When You Are: No cooking required. Just grab, pay, and enjoy.
  • Found in Convenient In-Store Locations: Available at hot bars, deli counters, and prepared foods sections.
  • Restaurant-Quality Flavor: Warm, satisfying meals crafted with care.
  • Perfect for Busy Lifestyles: Ideal for working professionals, parents, and on-the-go individuals.

Why It Matters for Retailers:

  • Drives Incremental Sales: Captures meal occasions beyond traditional grocery purchases.
  • Builds Shopper Loyalty: Quality prepared foods encourage return visits.
  • Showcases Culinary Expertise: A chance to differentiate with fresh, crave-worthy options.

Culinary Concepts

Buffalo Staycrisp™ Chicken Bites

Bulgogi Stir Fry

Plant-Based Carnitas Quesadilla

Dill Pickle Fried 8-Piece Chicken

Hot prepared meals meet consumers where they are!

Delivering warmth, flavor, and convenience in one satisfying stop, Griffith Foods can provide you with product solutions that will provide value to you and your customer.

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