Food Forward is Griffith Foods’ proactive campaign that focuses on sharing timely, relevant, and inspiring topics that bring value to our customers and consumers.
At Griffith Foods, we noticed that there was a gap in consumer research for the pork category. We fielded a study in Canada, US, and Mexico to understand better consumers’ view on pork, their behaviors, barriers to consumption so that we could identify solutions to solve consumer pain points and white space innovation areas. We are excited to share the findings with you: the first part of this pork study focuses on Ribs.
- Consumers love Ribs, and it is their favorite item to order at restaurants, and 67% of consumers prepare ribs at home.
- 34% of US consumers are willing to pay more for fully cooked products they can heat up at home.
- In Canada, Ribs are the weekend dinner of choice for Canadians to eat at home, and on Canadian menus. Ribs as an appetizer, are fueling growth with over 81 launches.
- US consumers’ meal of choice is ribs on the weekends, with 67% of consumers saying Ribs are the top pork entree for the weekend.
- In Mexico Ribs are the favorite to order in a restaurant with 46% of consumers, and 59% of consumers to prepare at home.
Consumers want better tasting and texture in their ribs!
Griffith Foods Portfolio has solutions to improve rib flavors and texture through our: Seasoning/Ribs | Marinades | Sous-Vide Sauces | Sauces | Opti-Tender Marinade
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