Despite being sustainable, nutritious and delicious, vegetables are often relegated to side dishes instead of center of the plate. No longer an afterthought, it’s time for vegetables to shine!
Today, many brands and chefs are looking at the plant-based revolution from a new perspective, taking a simpler approach that puts vegetables in a leading role. Vegetables are being elevated through flavour-boosting preparations such as fermenting, pickling, grilling and roasting.
An area where we’re seeing a clear shift toward whole-food formulations is in the alternative protein market, where vegetable-centric options are popping up alongside the plant-based meat analogues. Ingredients such as cauliflower, jackfruit, artichokes and beets are prominently displayed on ingredient labels and menus, often supplemented with nutritious chickpeas, yellow peas and quinoa.
Vegetable-driven menu items and product offerings are emerging all over the world, showcasing how vegetables can be tasty, indulgent and fun. They can attract not just to vegetarian and vegan diners, but flexitarians as well. And for regions with less direct access to fresh produce, packaged, canned and frozen vegetable items can help bring nutrient-rich options to an underserved population.
3 PERFECT BITES
FOODSERVICE:
Fine dining is leading the charge in developing creative dishes that celebrate whole vegetables at the center of the plate, but we’re seeing innovation across segments.
PROTEIN PROCESSORS:
Brands are experimenting with vegetable-forward meat alternatives that celebrate the integrity of the original ingredient, incorporating a variety of vegetables.
SNACKING:
Simple preparations (e.g. roasting and drying) are being used to preserve the nutrients in vegetable-based snacks, along with “hidden” ingredients to introduce more regular vegetables into diets.
PERFECTLY PLANT-BASED
Bhuna Baked Cauliflower
Celebrate vegetables as a center-of-the-plate focus with Chef Andy Jones’ delicious Bhuna Baked Cauliflower. This beautiful plant-based entrée is truly a showstopper!
Green Garden Cannelloni
Vegetable-driven dishes can be not only nutritious but also indulgent and downright fun.
Filled with crisp asparagus and green beans, wrapped in delicate zucchini, and dressed with our Vegan Dreamy Dijon sauce. This concept celebrates the vibrant colours and bold flavours of the green vegetables.
CREATE AND INNOVATE
WHOLE INGREDIENT “SEAFOOD” SWAPS
Marinated celery root rounds serve as a playful take on plant-based seafood. They’re marinated and initially cooked sous vide style, then seared to perfection to intensify flavour.
Celery Root “Scallops”
Seared soy-miso celery root “scallops” served over a delicate ginger, garlic and shallot-forward celery root purée.
RETAIL & FOODSERVICE INSPIRATION
Thanks to exciting cooking methods and flavour profiles, today’s vegetable dishes are anything but boring. Contact your Griffith Foods representative to learn how our versatile products can enhance your culinary creations.
ON THE MENU:
- Glazed turnips with turnip leaf onion sauce, hazelnut miso butter and togarashi pickles (US)
- Braised morchella with soy “brisket,” radish and golden tremella, served with kale rice (Hong Kong)
- Celery root shawarma with spinach pâté and fermented tomato (UK)
IN THE PROTEIN SPACE:
- Eggplant pâté, positioned as gluten-free and supplemented with green banana (Brazil)
- Mushroom meatballs, made with lion’s mane mushrooms, seasonings and non-GMO soybeans (Taiwan)
- Buffalo jack wings, a vegan option with whole jackfruit as the first ingredient (US)
ON RETAIL SHELVES:
- Crunchy sweet potato biscuits made with brewers’ spent grain flour, flavoured with rosemary and hazelnuts (France)
- Spanish tomato-flavoured tapioca chips, serving as a source of calcium and iron (India)
- Corn-flavoured plant-based ice cream, made with non-GMO corn (China)
FUTURE BITES
Vegetable-forward products and dishes are going “back to basics” and focusing on their roots. What’s coming next?
BOOSTING SATISFACTION:
Protein brands are only scratching the surface of what can be achieved by utilizing whole, unprocessed vegetables. The next stage of development is demonstrating recipes that are just as satisfying as animal proteins.
NUTRIENT PRESERVATION:
For snack brands, exploring innovative processes will help to better preserve vitamins and nutrients inherently found in vegetables. More focus will be placed on communicating micronutrients that veggie snacks can provide.
SEGMENT GROWTH:
Seeing the success of vegetable-forward menu items in fine dining and local establishments, more QSR and fast casual brands will expand their offerings to accommodate demand.
Sources:
Bret Thorn, “New on the Menu: Eggplant standing in for short ribs and a crabcake Wellington,” Restaurant Hospitality, August 18, 2023.
Mintel, 2024 FlavorIQ® Food and Flavor Outlook Report, January 2024.
Rob Corliss, “Vegetables on Fire,” Flavor and the Menu, July 12, 2023.
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