Join us as we take a deep dive into How Convenient! with global market research partner, Mintel.
This report covers How Convenient! through a regional lens across our three business segments, including CPG Snacking, Protein, and QSR/Foodservice, with the overarching objective of elevating insight-driven culinary leadership around the world.
How Convenient!:
Though current stay-at-home orders and dining restrictions vary around the world, the need for convenience has become truly universal.
On the retail side, consumers are stocking up on essentials with fewer shopping trips and supplementing their purchases with premium-quality meal kits inspired by their favorite restaurants. The shopping experience has become even more convenient with the rise of virtual brands and ghost kitchens.
One restaurant group in Chile, for example, has launched a digital market where consumers can purchase their most popular menu items (hotdogs, burgers, barbecue and snacks) to cook at home. In Indonesia, a Taiwanese café offers ready-to-cook family-style portions of traditional dishes alongside their carryout menu. And in China, a popular hot pot chain sells its broth bases in packaged formats for consumers to experience from the comfort of their home.
Operators continue to make dining more convenient and safe for guests, offering curbside pickup, dedicated walk-up windows and seamless digital ordering. Of course, with reliance on carryout and delivery comes the need for tamper-proof packaging that’s lightweight yet durable, affordable and environmentally friendly. An Egyptian startup is working to connect consumers to local fruit and vegetable vendors via WhatsApp, with deliveries packed in paper to minimize plastic waste. Innovation in the “plant-based packaging” space may uncover new solutions that maintain the integrity of delivery dishes while demonstrating an operator’s commitment to sustainability.
To learn more about each of our 2021 trends, please contact your local Griffith Foods representative.
