Background
The Challenge
The customer wanted to enhance menu appeal while ensuring operational simplicity and delivery quality. The challenge was to deliver bold flavor and lasting crispiness for fries and breaded mozzarella sticks, items that needed to perform well both in-restaurant and for delivery. Traditional water-based sauces often caused sogginess, and dry seasonings risked clumping in humid environments. They asked Griffith Foods to solve their key constraints:
- Ensure versatility across multiple menu items.
- Maintain crispiness during delivery.
- Simplify back-of-house application.
Our Approach
We introduced our Custom Culinary® Buttery Garlic Flavour Glaze, a proprietary oil-based liquid system that enhances flavor, preserves crispy texture. It was able to:
- Deliver bold, buttery garlic flavor with premium visual appeal.
- Maintain crispiness by eliminating water from the formulation.
- Simplify operations with a “less is more” application—only a small amount was needed for maximum impact.
Our team worked closely with the culinary team to validate performance across fries and mozzarella sticks, ensuring consistency and ease of use across hundreds of locations.
The Results
The impact exceeded expectations:
- Menu Innovation: Garlic Parmesan Fries and Breaded Mozzarella Sticks transitioned from Limited Time Offers (LTOs) to core menu items.
- Sales Growth: Mozzarella sticks outperformed forecasts, more than tripling initial projections.
- Operational Success: Staff embraced the simplicity and consistency of the glaze, reducing training complexity and improving execution.
The chef’s immediate feedback was clear: the buttery garlic glaze would become a staple even before the LTO ended.
Summary
At Griffith Foods, we believe texture is just as essential as taste, aroma, and appearance—because it shapes how food is experienced, remembered, and enjoyed. Our Texture Perfected: Flavour Glaze product helps our customers deliver bold, craveable foods that meet rising consumer expectations for quality, convenience, and consistency—whether served in-store, on-the-go, or through delivery. This project demonstrates how Griffith Foods goes beyond flavor and texture to deliver operational efficiency and consumer appeal. By introducing our proprietary Flavour Glaze product, we helped our partner achieve:
- Elevated flavor and texture.
- Improved delivery performance.
- Strong sales and menu longevity.
Ready to transform your menu with bold flavors and operational simplicity? Partner with Griffith Foods to unlock craveable innovation that drives satisfaction, repeat purchase, and margin growth. Ready to elevate your texture game? Let’s build something delicious together.
