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Culinary Storytelling for the Senses

Culinary Storytelling for the Senses
Culinary Storytelling for the Senses

Culinary experiences can reach new heights with imaginative products and menu items that engage all the senses. By connecting flavours, textures, temperatures and aromas with visually appealing presentations, food can transport consumers on a captivating and unforgettable journey that builds brand loyalty.

We’re seeing this play out with unexpected applications in the protein and snacks category. For example, a fast food chain in Singapore serves fried chicken “popsicles” with a container of fizzy seasoning for the consumer to sprinkle on as they eat. “Bubbly” sunflower seeds in China deliver a sensation similar to drinking a carbonated beverage.

In foodservice, restaurant operators are demonstrating their ability to capture the imagination of consumers with fully immersive brand and food events that extend beyond the plate. Meals and product experiences like these truly bring the sensory adventure trend to life and leave a lasting impression.

3 Sensory Insights

Culinary Storytelling for the Senses

Culinary Inspiration

Get inspired by these on-trend concepts to create innovative offerings using products from Griffith Foods.

Culinary Storytelling for the Senses
Culinary Storytelling for the Senses

Teriyaki Chicken Anko Mochi from chef Jordi Gallego

Sounds like the perfect appetizer for KFC Japan right? The Mochi is coated with a Nutritional Never Fry coating and filled with Chicken Teriyaki and Anko paste. Have you listened to Rosalia’s song … yes, long life to Chicken Teriyaki! The different textures and flavours of this creation will trigger everyone’s senses.

Culinary Storytelling for the Senses

Spiced Bantou Balls from chef Ramadhan Sindayigaya

Bantou Balls are originally from west Africa, a typical a sweet appetizer in Fulani tribe but chef Ramadhan Sindayigaya went into a sensory adventure making them crispy and spicy. They are made of cashews, peanuts, dates, garlic powder, baobab powder and coated with Never Fry, the flavour is incensed with baobab (an eye-catching green pod naturally found in west Africa).

Rooibos Smoked Duck from chef Anoescha Joubert

Culinary Storytelling for the Senses
Culinary Storytelling for the Senses

Rooibos Smoked Duck cooked on the open fire and served with fire roasted sweet potato and apple mash, apricot gel, Six Gun Grill Spice and pickled apple.

Retail Inspiration

Culinary Storytelling for the Senses

LAY’S SENSATIONS

Extra thick chips with a sensory game around flavour. Take the Mexican Peppers & Cream: It starts… with the taste of Mexican pepper. Then… you taste the soft sour cream and then the finishing touch… a spicy taste sensation.

Culinary Storytelling for the Senses

KP FLAVOUR KRAVERS

Get ready for something that torpedoes your tastebuds skyrockets your senses and seriously livens up your day! The range is made of 3 flavours: Fiery Caribbean Jerk Sauce, Smokin’ Paprika and Flame Grilled Steak.

Heinz (US) has launched in US a burger-dippin’ sidekick called the Heinz Dip & Crunch, and it’s going to make you rethink everything you knew about the experience of eating a burger.

Culinary Storytelling for the Senses

M&S (UK) recently introduced its new range of Ready meals – the love child of a ready meal and a salad – they’ve taken the freshest, most colourful ingredients, bursting with texture, bold flavour and vibrancy, topped them with hot proteins and veggies and finished them with dressings and toppers to deliver that incredible crunch. Read more here.

Culinary Storytelling for the Senses

Foodservice Inspiration

Culinary Storytelling for the Senses

Last summer, a KFC-themed hotel opened in London offering unlimited fried chicken to guests with all proceeds going to the KFC Foundation. The House of Harland, named after the founder of KFC Colonel Sanders’ middle name, was open for 11 nights and costs £111 per night which all relate to the 11 spices used in KFC’s original recipe.

Culinary Storytelling for the Senses

“From snout to tail, meet the pig in all its versions, flavours, colors and textures.” A Casa do Porco in São Paulo, Brazil uses every part of the pig to create both traditional and unexpected dining experiences.

Culinary Storytelling for the Senses

The flagship dish is Pork San Ze, pork that is roasted for 6 to 9 hours and served with typical Brazilian side dishes. However, Chef Jefferson Rueda reimagines pork into sushi and tartare (which use cured pork). To add to the experience, the restaurant literally shows diners how the sausage gets made.

Hailing straight from Ibiza, is Sublimotion. An immersive dining experience dreamt up and prepared by Paco Roncero of two-Michelin-starred Paco Roncero Restaurante in Madrid. The room is surrounded by 360-degree projections to truly immerse diners into the theatrical performances. Actors pose as waiters to create unexpected twists with each carefully designed course. Creativity and quality run throughout the meal, with each course more fantastical than the next.

Tacos de Lyon (France) launched a Taco in partnership with Doritos, it can be topped with either Nacho Cheese sauce or Hot Salsa sauce . The presence of the famous cheese triangles guarantees an inimitable sensation on the tacos.

Culinary Storytelling for the Senses

The Expert View

Culinary Storytelling for the Senses

Food is truly a multi-sensory experience. When we think beyond just taste and flavour, and consider how sight, smell, touch and hearing can have an impact too, we can really start to develop winning combinations and offer truly innovative offerings to our customers.  – James Parker, Sensory Coordinator, Griffith Foods Europe & Africa.

Culinary Storytelling for the Senses

Exploring Sensory Science

Culinary Storytelling for the Senses

The sensory science team at Griffith Foods uses a rigorous quantitative process for evaluating how ingredients and products are perceived, using the five senses. Their work plays a key role throughout the development process, helping our customers confirm that their product offerings meet consumer needs. Our team applies an array of sensory techniques to ensure that the defining characteristics of a product—including taste, texture, aroma and appearance—are quantifiably superior, reducing risk and accelerating speed to market for new items.

By examining the subtleties among products, we can pinpoint the sensory attributes that may drive consumer preferences. That critical information helps us create unique solutions that provide value for our partners, while satisfying consumers’ preferences and expectations.

Culinary Storytelling for the Senses

© 2022 Griffith Foods. All rights reserved.
Source: Mintel, 2022 FlavorIQ® Global Trends and Insights Report, January 2022.

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