Background
The Challenge
The retailer wanted sauces that:
- Support high-protein claims on pack by increasing total protein in the meal.
- Meet Non-HFSS (non High Fat, Salt and Sugar) standards, creating opportunities to advertise and promote the product within the UK market.
- Deliver strong flavor impact to complement high-protein, low-calorie meals.
The challenge was clear with a need to boost nutrition without compromising taste.
Our Approach
We partnered closely with the customer to develop the sauce, elevate the overall protein content of the meal and qualify the product for a “high-protein” claim.
Key actions included:
- Protein Integration: Worked beyond the claim level to maximize total protein contribution from sauces.
- Flavor First: Developed bold, robust sauces to ensure meals delivered an indulgent and satisfying experience despite calorie constraints.
- Compliance: Partnered with our expert regulatory team to ensure all products were non-HFSS, creating an opportunity to unlock marketing and promotions.
Throughout development, our culinary and nutrition teams collaborated to balance taste, texture, and nutritional integrity without sacrificing flavor for function.
The Results
- We developed a range of flavorful sauces that met consumer demand for high-protein, low-calorie options, delivering over 20g of protein per serving in the end product.
- All sauces ensured the end products were Non-HFSS, enabling full promotional flexibility.
- Customer successfully launched a line of high-protein ready meals into retail.
Summary
This project is an example of how Griffith Foods marries culinary solutions with nutrition expertise to deliver products that delight consumers and drive growth for our partners. By turning a reactive brief into a strategic innovation, we helped our customer capture a rising trend and strengthen their position in the better-for-you category.
Ready to create products that are not only delicious but also nutritious?
Contact Griffith Foods today and let’s work together to bring your next innovation to life.
