Background
The Challenge
After several successful flavor demos, the customer requested a last minute price reduction. The price reduction created significant challenges and was further complicated by the industry-standard use of phosphate blends, which processors claimed added unavoidable cost to the final product.
Our Approach
To address the cost challenge, Griffith Foods optimized its formula by incorporating a newly launched innovation, Phosphate No More, a proactive solution that not only improved cost competitiveness but also enabled our client to eliminate phosphate blends, all while maintaining product quality. Phosphates are commonly used in processed meats and poultry to improve texture and water retention, but the food industry is shifting towards more consumer friendly, simpler ingredient lists. By removing added phosphates, our customer could deliver products better aligned with regulatory requirements at a lower cost without compromising taste or quality.
The Results
The final solution successfully:
- Removed added phosphates, helping to achieve a cleaner label at a lower cost
- Successfully launched new late-night dining flavors while meeting customer’s price expectations
- Due to strong sales, the product transitioned from a limited-time offer to a permanent menu item
Summary
This project demonstrates Griffith Foods’ ability to combine technical expertise and cost optimization to deliver innovative solutions that strengthen customer partnerships. By understanding processor constraints and introducing Phosphate No More, we enabled greater efficiency and profitability, reinforcing our value proposition and long-term collaboration.
Ready to create products that are not only delicious but also cost-effective? Contact Griffith Foods today and let’s work together to bring your next innovation to life. Let’s continue Creating Better Together™.
