{"id":11669,"date":"2026-03-03T16:21:34","date_gmt":"2026-03-03T22:21:34","guid":{"rendered":"https:\/\/griffithfoods.com\/?p=11669"},"modified":"2026-03-04T04:51:43","modified_gmt":"2026-03-04T10:51:43","slug":"protein-innovation-in-action","status":"publish","type":"post","link":"https:\/\/griffithfoods.com\/th\/viewpoints\/protein-innovation-in-action\/","title":{"rendered":"Protein Innovation in Action"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"Protein Innovation in Action\" class=\"wp-image-11671 lozad\" data-src=\"https:\/\/griffithfoods.com\/wp-content\/uploads\/2026\/02\/Blog-3-Header-image-1024x365.jpg\"\/><\/figure>    <h2 class=\"wp-block-heading\">How Culinarians Leverage Protein Across Categories<\/h2>    <p>Protein has become a driving force behind how consumers choose, prepare, and experience food.&nbsp;According to the International Food Information Council,&nbsp;59% of Americans said they tried to consume protein&nbsp;in&nbsp;2022. By 2025, that number&nbsp;<a href=\"https:\/\/ific.org\/wp-content\/uploads\/2025\/07\/IFIC-Spotlight-Survey-Protein-Perceptions.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">climbed to&nbsp;70%<\/a>,&nbsp;signaling&nbsp;a major shift in everyday eating habits and expectations.&nbsp;What\u2019s&nbsp;changed isn\u2019t just how much protein consumers want, but where and how they expect to find it.&nbsp;<\/p>    <p>Today\u2019s protein-forward mindset is pushing innovation far beyond traditional center-of-the-plate applications. From sauces and seasonings to snacks, beverages, and desserts, culinary and research and development departments are rethinking protein as a flexible, functional ingredient that can enhance nutrition without compromising flavor, texture, or enjoyment.&nbsp;<\/p>    <h2 class=\"wp-block-heading\">The New Wave of Functional and\u00a0Clean\u00a0Proteins<\/h2>    <p>Protein application itself is transforming\u2014thanks to the rise of functional and&nbsp;clean&nbsp;protein sources.&nbsp;&nbsp;<\/p>    <p><strong>Functional protein<\/strong>&nbsp;refers to protein sources that go beyond the basic health benefits of protein, adding nutritious value with vitamins, fiber, prebiotics, and more. For example, Aldi\u2019s Plant Menu&nbsp;<a href=\"https:\/\/www.aldipresscentre.co.uk\/product-news\/aldi-launches-new-vegan-gut-health-smash-burgers-for-veganuary\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gut Health Burger<\/a>&nbsp;carries prebiotic chicory root fiber for digestive wellness, while&nbsp;Meati&nbsp;Foods\u2019&nbsp;<a href=\"https:\/\/www.meati.com\/products\/original-breakfast-patty\" target=\"_blank\" rel=\"noreferrer noopener\">Original Breakfast Patties<\/a>&nbsp;provide complete protein and heart health support.&nbsp;<\/p>    <p><strong>Clean&nbsp;proteins<\/strong>&nbsp;are protein sources made with simple ingredients, minimal processing, and transparent sourcing. Products like The Gym Kitchen\u2019s High&nbsp;<a href=\"https:\/\/thegymkitchen.com\/pages\/the-egg-snacks-range\" target=\"_blank\" rel=\"noreferrer noopener\">Protein Hard Boiled Eggs<\/a>&nbsp;highlight the protein of real, recognizable foods. This can appeal to health-conscious consumers who&nbsp;seek&nbsp;both quality and authenticity from their food.&nbsp;<\/p>    <p>But recent protein innovations go deeper than\u00a0leveraging\u00a0protein as an entree\u2014recent strides in protein applications have brought protein into\u00a0virtually every\u00a0category of food.\u00a0<\/p>    <h2 class=\"wp-block-heading\">4\u00a0Emerging Frontiers in Protein\u00a0Innovation\u00a0\u00a0<\/h2>    <p>Today, food developers are finding new ways to deliver protein across formats, flavors, and eating occasions\u2014often in places consumers\u00a0don\u2019t\u00a0expect. Below are four emerging approaches reshaping how and where protein shows up.\u00a0<\/p>    <h3 class=\"wp-block-heading\">1. Sauces Are\u00a0Carriers for Nutrition\u00a0<\/h3>    <p>Sauces and dressings are evolving from mere flavor enhancers to functional vehicles for nutrition, with many&nbsp;developers&nbsp;adding protein&nbsp;to boost nutritional value.&nbsp;&nbsp;<\/p>    <p>When adding protein to sauces and dressings, food manufacturers must consider the order of addition, according to Daniel Ryan, Global Director of Alternative Proteins &#8211; Culinary at Griffith Foods.&nbsp;<\/p>    <p>\u201cSometimes protein can be blended into the aqueous solution to prevent clumping or dry-blended with other ingredients as dry matter for better dispersibility. Scorching or sticking during the heat phase can be a concern, but slight agitation can help reduce that problem.\u201d\u00a0<\/p>    <p>Beyond fortification, sauces\u00a0can\u00a0play\u00a0a crucial role in encouraging healthy eating.\u00a0<a href=\"https:\/\/griffithfoods.com\/th\/na\/viewpoints\/the-sweet-spicy-surge-balancing-heat-and-sweet-for-flavor-innovation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sweet and spicy<\/a>\u00a0sauces, for instance, are used to improve the palatability of nutrient-dense foods like vegetables and grains, making them more appealing across different demographics.\u00a0<\/p>    <figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"A crispy, fried potato dish served with green and red sauces and microgreens. \" class=\"wp-image-11672 lozad\" data-src=\"https:\/\/griffithfoods.com\/wp-content\/uploads\/2026\/02\/Blog-3-Inline-Image-1-1024x365.jpg\"\/><\/figure>    <h3 class=\"wp-block-heading\">2. Alternative Proteins\u00a0Are\u00a0Improving Texture\u00a0<\/h3>    <p>Alternative proteins, including mimetic meats and plant-based proteins,\u00a0offer new ways protein can\u00a0show up in\u00a0virtually any\u00a0format. However,\u00a0protein texture\u00a0is\u00a0frequently\u00a0cited as a\u00a0<a href=\"https:\/\/griffithfoods.com\/th\/na\/viewpoints\/plant-based-protein-here-to-stay\/\" target=\"_blank\" rel=\"noreferrer noopener\">major barrier<\/a>\u00a0to\u00a0alternative protein\u00a0adoption.\u00a0Recent innovations have made\u00a0the texture of plant-based proteins\u00a0much more easily\u00a0influenced by many factors, according to\u00a0Daniel\u00a0Ryan.\u00a0<\/p>    <p>\u201cWater content, protein function, fat, types of fat, hydrocolloids or functional ingredients, and even additional processing techniques like coatings can also influence the texture.\u201d\u00a0<\/p>    <p><a href=\"https:\/\/griffithfoods.com\/th\/na\/news\/versaterra-is-here-plant-based-protein-built-for-flavor-function-and-the-future\/\" target=\"_blank\" rel=\"noreferrer noopener\">Versaterra\u2122<\/a>, a plant-based protein platform, is\u00a0a new innovation\u00a0from Griffith Foods\u00a0that\u2019s\u00a0designed to bring a satisfying\u00a0protein texture\u00a0to any dish. Its neutral flavor means it can integrate seamlessly into\u00a0virtually any\u00a0cuisine, cooking style, and flavor profile.\u00a0<\/p>    <figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"Two falafel balls made with ancient grains, served on a plate with drizzled sauce and garnished with herbs, flowers, and peppers.\" class=\"wp-image-11673 lozad\" data-src=\"https:\/\/griffithfoods.com\/wp-content\/uploads\/2026\/02\/Blog-3-Inline-Image-2-1024x365.jpg\"\/><\/figure>    <h3 class=\"wp-block-heading\">3. Seasonings Offer Additional Protein Content\u00a0<\/h3>    <p>Seasonings are being reimagined as a method to deliver protein in unexpected formats. For example, many&nbsp;snacks&nbsp;add&nbsp;protein to their&nbsp;seasoning blend, allowing consumers to get a nutritional boost from&nbsp;protein-fortified foods&nbsp;such as tortilla-style chips and pretzels.&nbsp;<\/p>    <p>Practical applications of protein seasonings include:&nbsp;<\/p>    <ul class=\"wp-block-list\"> <li><strong>Dry Rubs:<\/strong>\u00a0Rub\u00a0these seasonings\u00a0onto meat, fish, alternative proteins, and veggies\u00a0before\u00a0they are cooked to enhance flavor\u00a0while boosting protein content.\u00a0<\/li> <\/ul>    <ul class=\"wp-block-list\"> <li><strong>Coatings:<\/strong>\u00a0Mix protein seasoning into the batter of a crispy coating\u00a0to\u00a0gain\u00a0greater nutritional value to the surface layer of a dish.\u00a0<\/li> <\/ul>    <ul class=\"wp-block-list\"> <li><strong>Finishing Seasoning:<\/strong>\u00a0Sprinkle protein seasoning\u00a0right before service to provide visual intrigue and a punch of flavor.\u00a0<\/li> <\/ul>    <p>With\u00a0protein\u00a0seasonings,\u00a0consumers gain nutritional benefits from familiar foods, without needing to change habits or seek specialized products.\u00a0These seasonings can also add essential amino acids to foods, making plant-based protein dishes more complete.\u00a0<\/p>    <h3 class=\"wp-block-heading\">4. Unique Formulations Combat Undesirable Flavors\u00a0<\/h3>    <p>Fortifying foods with protein\u00a0isn\u2019t\u00a0a simple nutritional\u00a0solution\u2014at least from a taste perspective. Adding protein can create undesirable flavors, requiring manufacturers to innovate how to\u00a0maintain\u00a0a balance between added nutrition and\u00a0maintained\u00a0flavor. Some emerging strategies include:\u00a0<\/p>    <ul class=\"wp-block-list\"> <li><strong>Acidification:<\/strong>\u00a0Acids have long been used to tenderize animal proteins and infuse them with\u00a0flavor\u00a0in marinades. Acidification can also be a tool to reduce the bitterness of plant\u00a0proteins, as well as salt levels.\u00a0\u00a0<\/li> <\/ul>    <ul class=\"wp-block-list\"> <li><strong>Fermentation:<\/strong>\u00a0Various fermentative approaches\u2014yeast extracts, soy sauces, garums\u2014can all mask, drive, or enhance flavors.\u00a0<\/li> <\/ul>    <ul class=\"wp-block-list\"> <li><strong>Reduction of Undesirable Flavor Compounds:<\/strong>\u00a0Much research has been done to go beyond flavor masking and\u00a0<a href=\"https:\/\/aocs.onlinelibrary.wiley.com\/doi\/10.1002\/sfp2.1025\" target=\"_blank\" rel=\"noreferrer noopener\">minimize the impact<\/a>\u00a0of undesirable flavor compounds entirely, particularly in plant-based proteins. The process requires an understanding of flavor at a molecular level,\u00a0identifying\u00a0specific compounds leading to the undesirable taste and binding them with other compounds to mitigate unwanted flavors.\u00a0<\/li> <\/ul>    <h2 class=\"wp-block-heading\">Protein in Unexpected Places\u00a0<\/h2>    <p>As you can\u00a0likely guess, the above innovations have made it remarkably easier to add protein into unexpected places.\u00a0<\/p>    <ul class=\"wp-block-list\"> <li><strong>Desserts:<\/strong>\u00a0<a href=\"https:\/\/tuffpops.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tuff Pops<\/a>\u00a0protein ice cream\u00a0delivers 12 grams of protein per ice cream bar, enriching desserts with the essential macronutrient.\u00a0<\/li> <\/ul>    <ul class=\"wp-block-list\"> <li><strong>Coffee:\u00a0<\/strong>Protein\u00a0fortified beverages, such as Mais1 Cafe\u2019s\u00a0<a href=\"https:\/\/www.wheypuccino.com.br\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Wheypuccino<\/a>, are growing in popularity. According to a recent report from Innova, the number of high protein drinks\u00a0<a href=\"https:\/\/www.innovamarketinsights.com\/trends\/protein-beverages-trends-global-market-overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">grew by 122%<\/a>\u00a0from 2020 to 2024.\u00a0<\/li> <\/ul>    <ul class=\"wp-block-list\"> <li><strong>Popcorn:<\/strong>\u00a0<a href=\"https:\/\/khloudfoods.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Khloud\u00a0Protein Popcorn<\/a>\u00a0offers 7 grams of protein per serving thanks to\u00a0pea\u00a0protein used in the seasoning blend.\u00a0<\/li> <\/ul>    <ul class=\"wp-block-list\"> <li><strong>Pizza:<\/strong>\u00a0Brands\u00a0like\u00a0<a href=\"https:\/\/www.goodnes.com\/vital-pursuit\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vital Pursuit<\/a>\u00a0are putting more protein and fiber into their pizza, supporting improved satiety and nutrition.\u00a0<\/li> <\/ul>    <figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"Popcorn towering high in a ceramic bowl.\" class=\"wp-image-11674 lozad\" data-src=\"https:\/\/griffithfoods.com\/wp-content\/uploads\/2026\/02\/Blog-3-Inline-Image-3-1024x365.jpg\"\/><\/figure>    <h2 class=\"wp-block-heading\">Building the Future of Protein<\/h2>    <p>As protein consumption continues to rise, the most successful innovations are those that treat protein not as an add-on, but as an integrated part of the eating experience.&nbsp;It\u2019s&nbsp;about adding smarter ingredients, creating foods that work harder, taste better, and fit seamlessly into how people eat today.&nbsp;<\/p>    <p>If&nbsp;you\u2019d&nbsp;like to learn more about the latest in protein trends, start by learning&nbsp;what\u2019s&nbsp;propelling the craze in our article:&nbsp;<a href=\"https:\/\/griffithfoods.com\/th\/viewpoints\/discover-whats-driving-the-latest-protein-craze\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Discover What\u2019s Driving the Latest Protein Craze<\/em><\/a><em>.<\/em>&nbsp;<\/p>    <p><\/p>","protected":false},"excerpt":{"rendered":"<p>How Culinarians Leverage Protein Across Categories Protein has become a driving force behind how consumers choose, prepare, and experience food.&nbsp;According to the International Food Information Council,&nbsp;59% of Americans said they tried to consume protein&nbsp;in&nbsp;2022. By 2025, that number&nbsp;climbed to&nbsp;70%,&nbsp;signaling&nbsp;a major shift in everyday eating habits and expectations.&nbsp;What\u2019s&nbsp;changed isn\u2019t just how much protein consumers want, but&#8230;<\/p>\n","protected":false},"author":17,"featured_media":11670,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_mcl_spacing":"","_mcl_block_styles":"","footnotes":""},"categories":[274,8],"tags":[93,275,15,234,124,52],"class_list":["post-11669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aspirations","category-viewpoints","tag-alternative-proteins","tag-aspirations","tag-culinary-expertise","tag-market-insight-trends","tag-protein","tag-seasonings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Protein Innovation in Action<\/title>\n<meta name=\"description\" content=\"Protein innovation is reshaping every food category. 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