{"id":3683,"date":"2021-07-20T10:15:26","date_gmt":"2021-07-20T15:15:26","guid":{"rendered":"https:\/\/griffithfoods.com\/na\/?p=3683"},"modified":"2021-07-20T10:15:28","modified_gmt":"2021-07-20T15:15:28","slug":"flavor-iq-product-and-menu-innovation","status":"publish","type":"post","link":"https:\/\/griffithfoods.com\/na\/fr-CA\/viewpoints\/flavor-iq-product-and-menu-innovation\/","title":{"rendered":"FlavorIQ\u00ae: Product and Menu Innovation"},"content":{"rendered":"

Insights-driven, Customer-centric, and Business-oriented Innovation<\/h2>

We know that once you go to market, there\u2019s no going back. Whether launching a new item on a menu or stocking shelves with a new product, it\u2019s an investment you don\u2019t want to gamble on. Such decisions must be informed by market and industry expertise, while also aligned with your brand and conscious of your bottom line.<\/p>

FlavorIQ provides customized solutions that are insights-driven,<\/a> rooted in culinary expertise, and designed with your customers, your business goals, and your future in mind. Our core teams \u2014 consumer insights, sensory science, food science, and culinary \u2014 work together to produce \u201cgold standard\u201d solutions that are backed by research and customized for your brand.<\/p>

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An Insights-driven Approach to Flavor, Product, and Concept Innovation<\/h2>

Never sleep on the information that\u2019s out there. The collaboration between our insights and culinary teams<\/a> allows us to identify global flavors and trends<\/a> that consumers are hot on. Analyzing what consumers are loving, hating, asking for more of, or doing on their own inspires culinary creations designed to address consumers\u2019 behaviors and preferences. This proprietary industry research is critical for evaluating menu and product opportunities in the market so that you can develop for current unmet needs and anticipate future market demand.<\/p>

Customized \u201cGold Standard\u201d Solutions for Your Brand and Your Customers<\/h2>

Understanding your brand and customers is foundational to the FlavorIQ innovation strategy. You want your products to appeal to your customers, embody your brand vision and identity, and take a sustainable approach<\/a> to sourcing. This can be achieved for many industries by analyzing data by users of a specific brand, grocery store, or restaurant chain to get to a more focused, customized approach to product development. By focusing on a single brand or product category, we narrow the scope of our analysis and match identified flavor trends to what best fits your customers. The result? On-trend dishes or products that align with your company\u2019s innovation goals and brand vision, including: <\/p>