{"id":9282,"date":"2026-04-21T15:26:38","date_gmt":"2026-04-21T20:26:38","guid":{"rendered":"https:\/\/griffithfoods.com\/na\/?p=9282"},"modified":"2026-04-21T15:43:40","modified_gmt":"2026-04-21T20:43:40","slug":"how-texture-is-used-in-food-innovation","status":"publish","type":"post","link":"https:\/\/griffithfoods.com\/na\/es\/viewpoints\/how-texture-is-used-in-food-innovation\/","title":{"rendered":"How Texture is Used in Food Innovation"},"content":{"rendered":"<h2 class=\"wp-block-heading has-small-font-size\">Executive Summary | <strong>Texture has become a functional tool for food innovation\u2014not just a sensory outcome.<\/strong><\/h2>    <p class=\"has-small-font-size\">As expectations rise, texture is being intentionally engineered to solve challenges related to performance, differentiation, and eating experience. From creating contrast and layering to supporting consistency across formats, texture now plays an active role in how products are designed and delivered. Insights from the FlavorIQ\u00ae Food &amp; Flavor Outlook show that successful innovation increasingly treats texture as a strategic input\u2014one that shapes perception, satisfaction, and repeat choice alongside flavor.<\/p>    <figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/na\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"Variety of soups showcasing how different textures create unique qualities despite of being the same category  \" class=\"wp-image-9283 lozad\" data-src=\"https:\/\/griffithfoods.com\/na\/wp-content\/uploads\/sites\/5\/2026\/04\/iStock-595734992-1024x683.jpg\"\/><\/figure>    <h2 class=\"wp-block-heading\"><strong>Texture as a Foundation for Food Innovation<\/strong><\/h2>    <p>Texture is now being considered much earlier in the product development and food innovation processes, according to the Griffith Foods\u2019 FlavorIQ\u00ae Food &amp; Flavor Outlook, our annual global trends program exploring how consumer expectations are translating into new approaches to food design, performance, and sensory experience.<br><br>Instead of treating it as something to fix, teams are designing texture from the start, because it directly impacts how a product is experienced and whether it meets expectations.<\/p>    <p>In practice, food texture is being used in three ways:<\/p>    <ul class=\"wp-block-list\"> <li><strong>To improve product acceptance<\/strong>-Products that match expected texture, that is creamy, crunchy, or structured are more likely to be acceptable and enjoyed. Texture helps confirm that a product is \u201cright\u201d for its category.<\/li>    <li><strong>To create differentiation<\/strong>-Texture is becoming a way for products to stand out, especially in crowded categories. A distinct crunch, a smoother mouthfeel, or a better bite can separate one product from another, even when flavor profiles are similar.<\/li>    <li><strong>To ensure consistency<\/strong>-Texture helps maintain a reliable eating experience. If a product changes too much across shelf life or production runs, it can impact trust. Designing texture early makes it easier to control that consistency.<\/li> <\/ul>   <section id=\"gr_text-block_71ecf80a3d390f8a0dcd78ed8c3b32d7\" class=\"gr-text bg-grey fullwidth-section\">     <div class=\"gr-text__inner fullwidth-section__container\">                   <div class=\"gr-text__content\"><p><!-- wp:paragraph --><\/p> <p style=\"text-align: left;\">Product launches increasingly highlight <strong>texture as part of the value of proposition<\/strong>, not as an afterthought. Crunch, creaminess, chew, and softness are engineered to perform consistently, <strong>reinforcing expectations<\/strong> rather than surprising them once and disappearing.<\/p> <p style=\"text-align: left;\"><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p> <p style=\"text-align: left;\">This reflects a broader shift in food innovation. The texture today isn\u2019t about spectacle. It\u2019s about reliability. It\u2019s about delivering the <strong>experience<\/strong> consumers anticipate, repeatedly, across formats and occasions.<\/p> <p style=\"text-align: left;\">Craveable texture, in this context, is purposeful. It\u2019s built to last beyond the first bite\u2014and beyond the first product cycle.<\/p> <\/div>         <\/div>   <\/section>    <div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h2 class=\"wp-block-heading\">How Texture in Food Innovation Affects Choices Across Markets<\/h2>    <div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/na\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"World map on a plate symbolizing how texture influences food choices across different global markets  \" class=\"wp-image-9286 size-full lozad\" data-src=\"https:\/\/griffithfoods.com\/na\/wp-content\/uploads\/sites\/5\/2026\/04\/iStock-1398334575-1-1024x683.jpg\"\/><\/figure><div class=\"wp-block-media-text__content\"> <p class=\"has-text-align-left\">While texture is universally relevant, how it interpreted is not universal at all. Research across North America shows clear differences in how texture signals value. In the <strong>United States<\/strong>,<a href=\"https:\/\/griffithfoods.com\/na\/es\/viewpoints\/change-in-how-the-industry-perceives-food-texture\/\" type=\"post\" id=\"9272\"> texture often aligns with indulgence and perceived quality<\/a>. In<strong> Canada<\/strong>, it leans toward balance and comfort. In <strong>Mexico<\/strong>, texture fuels curiosity and social conversation.<\/p> <\/div><\/div>    <p>Different countries use <strong>different textural characteristics for food<\/strong>, influencing consumer preferences and acceptance.<\/p>    <div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"> <p>The implication is simple and significant: texture doesn\u2019t mean the same thing everywhere.<\/p> <\/blockquote>    <p>Food leaders who treat texture as a one\u2011size\u2011fits\u2011all solution risk missing the mark. Those who design texture with local expectations in mind are better positioned to meet consumers where they are\u2014sensory\u2011wise and culturally.<\/p>    <div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h2 class=\"wp-block-heading\">The Market View, Without the Hype<\/h2>    <figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/na\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"Close-up of a burger with layered textures crispy lettuce, melted cheese, and a soft bun\u2014next to fries, illustrating how texture combinations shape perception in the food market. \" class=\"wp-image-9422 lozad\" data-src=\"https:\/\/griffithfoods.com\/na\/wp-content\/uploads\/sites\/5\/2026\/04\/iStock-2229271979-1024x683.jpg\"\/><\/figure>    <p>There\u2019s no dramatic reveal here. No sudden twist in the story.<\/p>    <p><a href=\"https:\/\/griffithfoods.com\/na\/es\/viewpoints\/the-growing-role-of-food-texture-in-todays-market\/\" type=\"post\" id=\"9261\">Texture isn\u2019t new, but how it\u2019s being used across the market is changing<\/a>. It\u2019s becoming more visible, more intentional, and more important in how products are judged.<\/p>    <p>It is how intentionally texture is being designed, managed, and communicated. It now sits at the center of product performance, shaping how something feels, judged, and whether it\u2019s worth coming back to. In that sense, <a href=\"https:\/\/griffithfoods.com\/na\/es\/viewpoints\/how-is-texture-reshaping-how-we-experience-food\/\" type=\"post\" id=\"9228\">texture isn\u2019t part of the experience. <strong>It\u2019s often what defines it<\/strong><\/a>.<\/p>    <p>Consumers enjoy it. Brands highlight it. Engagement continues to grow across categories and regions. All <strong>observable<\/strong>. All <strong>measurable<\/strong>. All grounded in <strong>what\u2019s happening now<\/strong>.<\/p>    <div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-cover is-light\" style=\"min-height:236px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#f4f4f4\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\"> <h2 class=\"has-text-align-center wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ff9300\" class=\"has-inline-color\">Let\u2019s Create Better Together<\/mark><\/h2>    <p class=\"has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">We\u2019re here to help inspire creations that keep your product portfolio on-trend. Contact your Griffith Foods representative or\u00a0reach out to our sales team\u00a0to learn more about our ongoing research and innovative offerings.<\/mark><\/p>    <div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button has-custom-width wp-block-button__width-25\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/griffithfoods.com\/na\/es\/viewpoints\/learn-more\/\">Get in Touch<\/a><\/div> <\/div> <\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Executive Summary | Texture has become a functional tool for food innovation\u2014not just a sensory outcome. As expectations rise, texture is being intentionally engineered to solve challenges related to performance, differentiation, and eating experience. From creating contrast and layering to supporting consistency across formats, texture now plays an active role in how products are designed&#8230;<\/p>\n","protected":false},"author":43,"featured_media":9283,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_mcl_spacing":"","_mcl_block_styles":"","footnotes":""},"categories":[6,1,8],"tags":[13,15,121,204,49,56,23,51,52,24,87],"class_list":["post-9282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-and-flavor-outlook","category-uncategorized","category-viewpoints","tag-consumer-market-insight","tag-culinary-expertise","tag-flavor","tag-food-innovation","tag-foodservice","tag-processors","tag-retailers","tag-sauces","tag-seasonings","tag-textures","tag-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Griffith Foods - 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