{"id":5558,"date":"2022-09-28T11:02:10","date_gmt":"2022-09-28T16:02:10","guid":{"rendered":"https:\/\/griffithfoods.com\/na\/?p=5558"},"modified":"2022-09-30T10:27:08","modified_gmt":"2022-09-30T15:27:08","slug":"dont-call-it-a-carb-comeback","status":"publish","type":"post","link":"https:\/\/griffithfoods.com\/na\/es\/viewpoints\/dont-call-it-a-carb-comeback\/","title":{"rendered":"Don&#8217;t Call It a Carb Comeback"},"content":{"rendered":"<p class=\"has-large-font-size\">They&#8217;re going back to their roots.<\/p>    <p>Consumers are challenging the way they think about <a href=\"https:\/\/griffithfoods.com\/na\/es\/viewpoints\/carbs-in-a-new-light\/\">carbs<\/a>, embracing \u2014 instead of shunning \u2014 the nourishing nature of whole grains and cleaner, <a href=\"https:\/\/griffithfoods.com\/na\/es\/viewpoints\/pasta-swap-not-sacrifice\/\">simple substitutes<\/a> for refined carbohydrates. Today, consumers are more conscious of the quality and <a href=\"https:\/\/griffithfoods.com\/na\/es\/viewpoints\/consumer-trends-healthy-eating\/\">nutritional benefits<\/a> found in whole ingredients like ancient grains, nuts, seeds, and plants. <strong>This presents unique opportunities to reinvent products traditionally made from refined grains into healthier options that fuel and satisfy.<\/strong><\/p>    <h2 class=\"wp-block-heading\">Power Up with Protein<\/h2>    <p>Breads, pizza crusts, and tortillas are full of potential. Incorporating <strong>ancient or sprouted grains, seeds, and legumes can boost protein.<\/strong> Using alternative flours in doughs and breadings can eliminate gluten while adding extra nutrients.<\/p>    <div class=\"wp-block-group has-background\" style=\"background-color:#eaeaea\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"> <p class=\"has-medium-font-size\"><em><strong>86% of consumers in Mexico find \u201crich in protein\u201d to be an appealing claim.<\/strong><\/em><\/p>    <p class=\"has-small-font-size\">(Source: GlobalData 2021 Q3 Consumer Survey Mexico)<\/p> <\/div><\/div>    <div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:41% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/na\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"Mission Foods Plant-Powered Protein Tortillas\" class=\"wp-image-5583 size-full lozad\" data-src=\"https:\/\/griffithfoods.com\/na\/wp-content\/uploads\/sites\/5\/2022\/09\/2022_09_mission-plant-protein-tortilla_no-pad.png\"\/><\/figure><div class=\"wp-block-media-text__content\"> <p><strong>Mission Foods Plant-Powered Protein Tortillas<\/strong>, available in the US, pack 7g of high-quality <a href=\"https:\/\/griffithfoods.com\/na\/es\/viewpoints\/plant-based-protein-here-to-stay\/\">plant protein<\/a> into each serving.<\/p>    <p class=\"has-small-font-size\"><em>(Image from Mission Foods website)<\/em><\/p> <\/div><\/div>    <div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:41% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/na\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"Pizza from Milano Pizzeria in Canada made with almond flour crust\" class=\"wp-image-5579 size-full lozad\" data-src=\"https:\/\/griffithfoods.com\/na\/wp-content\/uploads\/sites\/5\/2022\/09\/2022_09_milano-almond-flour-pizza_350w.jpg\"\/><\/figure><div class=\"wp-block-media-text__content\"> <p>Milano Pizzeria, a chain in Canada, serves up pizza on crisp, almond flour crusts. <strong>Almond flour, which has around 7 grams of protein per serving,<\/strong> is a gluten-free flour alternative that also contains magnesium, vitamin E, and fiber.<\/p>    <p class=\"has-small-font-size\">(<em>Image from Milano Pizzeria media<\/em>)<\/p> <\/div><\/div>    <div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h2 class=\"wp-block-heading\">Aid Digestion with Fiber<\/h2>    <p><strong>Whole grains and legume-based flours <\/strong>can also be used to make higher fiber versions of grain-based products. <strong>The higher fiber content in whole grains and legume-based flours<\/strong> can support digestion through promoting regularity (via insoluble fiber) and supporting healthy gut bacteria (via soluble fiber).<\/p>    <ul class=\"wp-block-list\"><li><strong>56% of US consumers<\/strong> say it\u2019s worth paying more for artisanal or craft bread. (Source: Mintel 2022 Trends Report)<\/li><li><strong>87% of consumers in Mexico<\/strong> find \u201crich in fiber\u201d to be an appealing claim. (Source: GlobalData 2021 Q3 Consumer Survey Mexico)<\/li><li><strong>67% of Canadian consumers<\/strong> think grains\/pulses will have a positive effect on their health. (Source: GlobalData Consumer Survey 2021 Q2 Canada)<\/li><\/ul>    <h2 class=\"wp-block-heading\">Stay True to Texture<\/h2>    <p>Whether it\u2019s something to <a href=\"https:\/\/griffithfoods.com\/na\/es\/viewpoints\/snack-time-stepping-up-its-game\/\">snack<\/a> on or re-envisioned menu items, whole grains and alt-flours allow for healthier options that don\u2019t sacrifice crunch. Incorporating <strong>seeds and ancient grains into items like chips and granola create a <a href=\"https:\/\/griffithfoods.com\/na\/es\/viewpoints\/reduced-sodium-superfood-snacking\/\">lighter or more nutrient-rich snack<\/a><\/strong>. Nut flours can be used as gluten-free breading for crispy proteins or vegetables.<\/p>    <div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:37% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/na\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"One bag of vegan sour cream and onion pop bitties chips open with chips coming out next to a Hickory Barbecue bag\" class=\"wp-image-5605 size-full lozad\" data-src=\"https:\/\/griffithfoods.com\/na\/wp-content\/uploads\/sites\/5\/2022\/09\/2022_09_pop-bitties-ancient-grain-chips_2_600w.png\"\/><\/figure><div class=\"wp-block-media-text__content\"> <p><strong>Pop Bitties Air Popped Ancient Grain Chips<\/strong>, available in the US, are made with 100% whole grain sorghum and other ancient grains like brown rice, quinoa, and chia. The chips are air popped to make them a light, crispy, and crunchy.<\/p>    <p class=\"has-small-font-size\">(<em>Image from pop bitties media)<\/em><\/p> <\/div><\/div>    <div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:37% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/na\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"3 hands holding different flavors of Arise N' Go Popped Water Lilly Seeds\" class=\"wp-image-5563 size-full lozad\" data-src=\"https:\/\/griffithfoods.com\/na\/wp-content\/uploads\/sites\/5\/2022\/09\/2022_09_arise-and-go-water-lilly-seed-chips_400w.jpg\"\/><\/figure><div class=\"wp-block-media-text__content\"> <p><strong>Arise N\u2019 Go<\/strong>, a Canadian snacking company, makes chips from<strong> popped water lily seeds. <\/strong>They are an oil-free, light and crunchy, feel-good alternative to highly processed snacks. Made from ancient seeds, the popcorn-like snacks are available in unique flavors like Chipotle BBQ, Ultimate Spice, and Simply Seasoned.<\/p>    <p class=\"has-small-font-size\">(<em>Image from Arise N&#8217; Go website)<\/em><\/p> <\/div><\/div>    <div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:37% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/na\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"Green beans crusted with almonds bring a crunch to the dish without using bread crumbs.\" class=\"wp-image-5611 size-full lozad\" data-src=\"https:\/\/griffithfoods.com\/na\/wp-content\/uploads\/sites\/5\/2022\/09\/2022_09_animal-masaryk-almond-beans_FB_sq_600w.jpg\"\/><\/figure><div class=\"wp-block-media-text__content\"> <p><strong>Ejotes almendrados (almond green beans)<\/strong> from Animal Masaryk, a restaurant in Mexico City, are coated in crushed almonds for crunch. The green beans are also bathed in sweet and sour sauce.<\/p>    <p class=\"has-small-font-size\">(<em>Image from Animal Masaryk media)<\/em><\/p> <\/div><\/div>    <div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h2 class=\"wp-block-heading\">Advocate for Nutrition-rich Carbs<\/h2>    <p>Today, it\u2019s less about avoiding carbs and more about finding ones that are whole grain and nourishing. Restaurants, processors, and retailers can amp up the nutritional value of traditional products by <a href=\"https:\/\/griffithfoods.com\/na\/es\/viewpoints\/ingredients-with-impact\/\">incorporating ancient grains<\/a>, pulses, nuts, and vegetables into their offerings in place of more refined ingredients.<\/p>    <div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:38% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/na\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"Griffith Foods Rice and Ancient Grains &quot;Couscous&quot;\" class=\"wp-image-5627 size-full lozad\" data-src=\"https:\/\/griffithfoods.com\/na\/wp-content\/uploads\/sites\/5\/2022\/09\/couscous-square-1-1024x1024.jpg\"\/><\/figure><div class=\"wp-block-media-text__content\"> <h3 class=\"wp-block-heading\">Rice and Ancient Grains &#8220;Couscous&#8221; featuring:<\/h3>    <ul class=\"wp-block-list\"><li>Griffith Foods Ancient Grains Creative Coater<\/li><li>Griffith Foods Tuscan Herb Seasoning<\/li><\/ul> <\/div><\/div>    <div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:38% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/na\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"Buffalo Cauliflower Chicken bites made with Griffith Foods Buffalo Marinade and Griffith Foods Buffalo Cauliflower Coating System.\" class=\"wp-image-5676 size-full lozad\" data-src=\"https:\/\/griffithfoods.com\/na\/wp-content\/uploads\/sites\/5\/2022\/09\/2022_09_buffalo-cauliflower-chicken-GFHRs2_600w.jpg\"\/><\/figure><div class=\"wp-block-media-text__content\"> <h3 class=\"wp-block-heading\" id=\"block-149aa287-47ad-454d-bdbc-b248f6825bae\">Buffalo Cauliflower Chicken Bites featuring:<\/h3>    <ul class=\"wp-block-list\" id=\"block-e928fb19-dfef-419c-9ff1-5b701e865438\"><li>Griffith Foods Buffalo Marinade<\/li><li>Griffith Foods Buffalo Cauliflower Coating System<\/li><\/ul> <\/div><\/div>    <div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <p>With Griffith Foods solutions, you don\u2019t have to sacrifice quality, taste, or texture for nutrition. We believe in creating healthful products that maintain food integrity and can cater solutions to fit your brand\u2019s needs. Let\u2019s get the right carbs on the table with a solution that serves both you and your customers.<\/p>    <div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-cover is-light\" style=\"min-height:236px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#f4f4f4\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\"> <h2 class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ff9300\" class=\"has-inline-color\">Let\u2019s Create Better Together<\/mark><\/h2>    <p class=\"has-text-align-center has-medium-font-size\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">We\u2019re here to help inspire creations that keep your product portfolio on trend. Contact your Griffith Foods representative or\u00a0reach out to our sales team\u00a0to learn more about our ongoing research and innovative offerings.<\/mark><\/p>    <div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button has-custom-width wp-block-button__width-25\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/griffithfoods.com\/na\/es\/viewpoints\/learn-more\/\">Get in Touch<\/a><\/div> <\/div> <\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>They&#8217;re going back to their roots. Consumers are challenging the way they think about carbs, embracing \u2014 instead of shunning \u2014 the nourishing nature of whole grains and cleaner, simple substitutes for refined carbohydrates. Today, consumers are more conscious of the quality and nutritional benefits found in whole ingredients like ancient grains, nuts, seeds, and&#8230;<\/p>\n","protected":false},"author":43,"featured_media":5676,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_mcl_spacing":"","_mcl_block_styles":"","footnotes":""},"categories":[6,8],"tags":[58,13,121,140,124,24,154,87],"class_list":["post-5558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-and-flavor-outlook","category-viewpoints","tag-coatings","tag-consumer-market-insight","tag-flavor","tag-insights","tag-protein","tag-textures","tag-top-trends","tag-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Griffith Foods - North America | Don&#039;t Call It a Carb Comeback<\/title>\n<meta name=\"description\" content=\"Consumers are more conscious of the quality and nutritional benefits found in whole ingredients like ancient grains, nuts, seeds, and plants.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/griffithfoods.com\/na\/es\/wp-json\/wp\/v2\/posts\/5558\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Griffith Foods - North America | Don&#039;t Call It a Carb Comeback\" \/>\n<meta property=\"og:description\" content=\"Consumers are more conscious of the quality and nutritional benefits found in whole ingredients like ancient grains, nuts, seeds, and plants.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/griffithfoods.com\/na\/viewpoints\/dont-call-it-a-carb-comeback\/\" \/>\n<meta property=\"og:site_name\" content=\"Griffith Foods - North America\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-28T16:02:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-30T15:27:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/griffithfoods.com\/na\/wp-content\/uploads\/sites\/5\/2022\/09\/2022_09_buffalo-cauliflower-chicken-GFHRs2_600w.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Griffith Foods\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Griffith Foods\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/griffithfoods.com\/na\/viewpoints\/dont-call-it-a-carb-comeback\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/griffithfoods.com\/na\/viewpoints\/dont-call-it-a-carb-comeback\/\"},\"author\":{\"name\":\"Griffith Foods\",\"@id\":\"https:\/\/griffithfoods.com\/na\/#\/schema\/person\/fcd0a78b3f1a6533ea7e41d773619398\"},\"headline\":\"Don&#8217;t Call It a Carb Comeback\",\"datePublished\":\"2022-09-28T16:02:10+00:00\",\"dateModified\":\"2022-09-30T15:27:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/griffithfoods.com\/na\/viewpoints\/dont-call-it-a-carb-comeback\/\"},\"wordCount\":638,\"image\":{\"@id\":\"https:\/\/griffithfoods.com\/na\/viewpoints\/dont-call-it-a-carb-comeback\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/griffithfoods.com\/na\/wp-content\/uploads\/sites\/5\/2022\/09\/2022_09_buffalo-cauliflower-chicken-GFHRs2_600w.jpg\",\"keywords\":[\"coatings\",\"Consumer\/Market Insight\",\"Flavor\",\"Insights\",\"Protein\",\"Textures\",\"Top Trends\",\"Trends\"],\"articleSection\":[\"Food &amp; Flavor Outlook\",\"Viewpoints\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/griffithfoods.com\/na\/viewpoints\/dont-call-it-a-carb-comeback\/\",\"url\":\"https:\/\/griffithfoods.com\/na\/viewpoints\/dont-call-it-a-carb-comeback\/\",\"name\":\"Griffith Foods - 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