{"id":3537,"date":"2021-06-28T12:49:17","date_gmt":"2021-06-28T17:49:17","guid":{"rendered":"https:\/\/griffithfoods.com\/na\/?p=3537"},"modified":"2021-08-31T13:19:10","modified_gmt":"2021-08-31T18:19:10","slug":"food-consumer-insights-and-inspired-solutions","status":"publish","type":"post","link":"https:\/\/griffithfoods.com\/na\/es\/viewpoints\/food-consumer-insights-and-inspired-solutions\/","title":{"rendered":"How Food Consumer Insights are Inspiring Solutions"},"content":{"rendered":"
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An integrated insights team is critical to staying at the top of consumers\u2019 minds and ahead of the competition. What sets Griffith\u2019s insights team apart is our ability to aggregate critical insights and work closely with other internal teams to ensure findings are woven into every aspect of the product development process.<\/p>

The ability to synthesize, review, and utilize findings from various sources across teams makes Griffith\u2019s insights rich and invaluable. While our insights all reflect the voice of the customer, we know that meaningful insights are multifaceted \u2014 gleaned and gathered from the market, consumers, and customers \u2014 and applied in a way that is relevant to individual brands.<\/strong><\/p>

Global Market Insights and Their Implications on Your Product Development<\/span><\/h2>

To only look at a narrow range of insights would be to limit ourselves. That\u2019s why Griffith has a Global Insights Advisory Board with representatives from insights teams around the world dedicated to sharing their work with each other. This well-connected, collaborative group meets once a month to share what they\u2019re seeing in their regions and inspire cross-cultural innovation. By keeping a pulse on markets across the globe, we can get ahead of trends, elevate capabilities, develop best practices, and expand our areas of expertise.<\/p>

Food Innovation Starts with Consumers<\/span><\/h2>

Identifying trends and understanding attitudes, behaviors, and preference drivers among different consumer segments is at the heart of our insights team\u2019s work. When Griffith\u2019s sensory science<\/a> team identifies attributes for a new product, consumer research helps validate those attributes and build confidence in the products you put in front of consumers<\/strong>. From determining product improvement areas to identifying whitespace opportunities, we use consumer insights to help you solve for unmet needs and inspire innovative development.<\/p>

Griffith\u2019s social listening program allows us to listen where it matters most \u2014 in organic online conversations. Not only do we understand what\u2019s trending among consumers in general, but we also filter conversations down by topics and categories that are relevant to you, our partners<\/strong>. From popular appliances<\/a> to alternative proteins<\/a>, we\u2019re listening to find out how our partners may be able to meet ever-evolving consumer preferences. This information is also used in collaboration with our culinary team to inform our annual, global trends<\/a>.<\/p>

Griffith Foods Top Trends of 2021<\/h5>
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By keeping a watchful eye on consumers\u2019 online conversations and working with our culinary team<\/a> to identify what\u2019s popular, we can meet consumers’ needs with new products and concepts inspired by what they\u2019re looking for.<\/p>

Beginning with the End Customer in Mind<\/span><\/h2>

Never underestimate the power that lies in secondary research. Sometimes drawing conclusions is a matter of filtering through what\u2019s out there and connecting dots to see how it relates to your business specifically. <\/strong>At Griffith, we differentiate these insights with the lens through which we view the data, getting to know your targeted customer, and recognizing the implications of that data for you and your customers.<\/strong><\/p>

We invest in understanding end customers across a wide range of segments. From brand loyalists to the health-conscious or adventurous eaters, we seek to:<\/p>