{"id":9272,"date":"2026-04-21T14:43:13","date_gmt":"2026-04-21T19:43:13","guid":{"rendered":"https:\/\/griffithfoods.com\/na\/?p=9272"},"modified":"2026-04-21T15:35:59","modified_gmt":"2026-04-21T20:35:59","slug":"change-in-how-the-industry-perceives-food-texture","status":"publish","type":"post","link":"https:\/\/griffithfoods.com\/na\/en-CA\/viewpoints\/change-in-how-the-industry-perceives-food-texture\/","title":{"rendered":"Changes in How the Industry Perceives Food Texture"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/na\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"Supermarket produce section showing variety of foods reflecting texture trends in today's food market  \" class=\"wp-image-9279 lozad\" data-src=\"https:\/\/griffithfoods.com\/na\/wp-content\/uploads\/sites\/5\/2026\/04\/iStock-843696046-1-1024x683.jpg\"\/><\/figure>    <p>What&#8217;s changing right now is how <strong><a href=\"https:\/\/griffithfoods.com\/na\/en-CA\/viewpoints\/how-texture-is-used-in-food-innovation\/\" type=\"post\" id=\"9282\">visible food texture has become across the market<\/a><\/strong>. It\u2019s not something that sits quietly in the background anymore, but it\u2019s being called out, designed intentionally, and used to shape how people experience food. You can see it in how products are described, how they\u2019re marketed, and even how new products are being developed. Food texture is starting to play a huge role in how brands communicate.<\/p>    <div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"> <p>Enhancing the flavor and appearance of texture-modified foods can help improve their acceptability and enjoyment.<\/p> <\/blockquote>    <h2 class=\"wp-block-heading\">Why is Food Texture Becoming a Market Trend<\/h2>    <p><a href=\"https:\/\/griffithfoods.com\/na\/en-CA\/viewpoints\/the-growing-role-of-food-texture-in-todays-market\/\" type=\"post\" id=\"9261\">What makes food texture feel like a real market trend<\/a> right now is how often it\u2019s showing up <strong>across completely different types of food<\/strong>. It\u2019s not just one category pushing it; it\u2019s everywhere.<\/p>    <div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/na\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"Sliced watermelon topped with crumbled cheese and mint, highlighting layered textures, juicy, soft, and crunchy\u2014illustrating how texture is shaping modern food experiences \" class=\"wp-image-9391 size-full lozad\" data-src=\"https:\/\/griffithfoods.com\/na\/wp-content\/uploads\/sites\/5\/2026\/04\/iStock-2223779469-1024x574.jpg\"\/><\/figure><div class=\"wp-block-media-text__content\"> <p>Snacks are focusing on crunch, deserts are layering textures, plant-based products are trying to improve bite and structure, and ready meals are working to hold texture through heating and storage.<\/p> <\/div><\/div>    <div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <p>Example, Right now, texture is showing up across:<\/p>    <ul class=\"wp-block-list\"> <li>Sugar reduction effects on texture<\/li>    <li>Snacks are emphasizing crunchiness<\/li>    <li>Deserts are layering textures<\/li>    <li>Plant based food products are improving bite and structure<\/li>    <li>Ready meals are working to maintain texture through preparation<\/li> <\/ul>    <p>At the same time, <a href=\"https:\/\/griffithfoods.com\/na\/en-CA\/viewpoints\/how-is-texture-reshaping-how-we-experience-food\/\" type=\"post\" id=\"9228\">texture is being called out more clearly on how products are described<\/a>. Words like \u201ccrispy,\u201d \u201ccreamy,\u201d and \u201ccrunchy\u201d are showing up more often because they help people quickly understand what the experience will feel like.<\/p>    <div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h2 class=\"wp-block-heading\">When Does Food Texture Become a Trend?<\/h2>    <figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/na\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"Person biting into a juicy red tomato, capturing texture moment and raising the question of when does an experience like this become a food trend\" class=\"wp-image-9417 lozad\" data-src=\"https:\/\/griffithfoods.com\/na\/wp-content\/uploads\/sites\/5\/2026\/04\/iStock-83001131-1024x681.jpg\"\/><\/figure>    <p>Not everything people enjoy becomes a food trend. Texture earns that status because it meets several criteria at once.<\/p>    <p>First, it shows sustained consumer appeal\u2014spanning both familiar and unusual experiences. Second, it appears consistently across product launches, categories, and markets. And third, it\u2019s measurable: texture\u2011related language is growing in online conversations, product descriptions, and reviews across multiple food formats.<\/p>    <div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <figure class=\"wp-block-pullquote has-text-align-left\"><blockquote><p>Unlike fleeting novelty, texture does not belong to one moment or niche. It appears in frozen meals, prepared foods, ready\u2011to\u2011cook products, food bowls, and meat alternatives alike. That breadth matters. It signals that texture is not driving occasional excitement\u2014it\u2019s shaping everyday decisions.<br><br>That combination\u2014longevity, visibility, and scale\u2014is what elevates texture from feature to trend.<\/p><\/blockquote><\/figure>    <div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h2 class=\"wp-block-heading\">What is Driving this Shift?<\/h2>    <p>A big part of this comes down to <strong>expectations<\/strong>. Consumers already have a clear idea of how something should feel when they eat it, and when it doesn\u2019t match, it stands out immediately. Research shows that how food breaks down in the mouth plays a big role in how people judge quality and satisfaction.<\/p>    <p>Another reason this shift is happening is because of <strong>how the market is more competitive than ever<\/strong>. A lot of products now have similar flavors, so texture is becoming one of the easier ways to stand out. It\u2019s also more noticeable in reformulated or alternative products, where people are already paying closer attention to how things feel when they eat them.<\/p>    <p>Because of that, texture can\u2019t just be <strong>\u201cgood enough\u201d<\/strong> anymore. Even small differences stand out, and they can affect whether someone enjoys the product or decides to buy it again.<\/p>    <div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-cover is-light\" style=\"min-height:236px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#f4f4f4\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\"> <h2 class=\"has-text-align-center wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ff9300\" class=\"has-inline-color\">Let\u2019s Create Better Together<\/mark><\/h2>    <p class=\"has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">We\u2019re here to help inspire creations that keep your product portfolio on-trend. Contact your Griffith Foods representative or\u00a0reach out to our sales team\u00a0to learn more about our ongoing research and innovative offerings.<\/mark><\/p>    <div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button has-custom-width wp-block-button__width-25\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/griffithfoods.com\/na\/en-CA\/viewpoints\/learn-more\/\">Get in Touch<\/a><\/div> <\/div> <\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>What&#8217;s changing right now is how visible food texture has become across the market. It\u2019s not something that sits quietly in the background anymore, but it\u2019s being called out, designed intentionally, and used to shape how people experience food. You can see it in how products are described, how they\u2019re marketed, and even how new&#8230;<\/p>\n","protected":false},"author":43,"featured_media":9279,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_mcl_spacing":"","_mcl_block_styles":"","footnotes":""},"categories":[6,1,8],"tags":[13,15,121,49,56,23,51,52,24,87],"class_list":["post-9272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-and-flavor-outlook","category-uncategorized","category-viewpoints","tag-consumer-market-insight","tag-culinary-expertise","tag-flavor","tag-foodservice","tag-processors","tag-retailers","tag-sauces","tag-seasonings","tag-textures","tag-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Griffith Foods - North America | Changes in How the Industry Perceives Food Texture<\/title>\n<meta name=\"description\" content=\"Texture is emerging as a key food trend, shaping product development, marketing, and consumer expectations across snacks, meals, and plant\u2011based foods.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/griffithfoods.com\/na\/en-CA\/wp-json\/wp\/v2\/posts\/9272\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Griffith Foods - 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