{"id":5888,"date":"2023-02-15T16:55:09","date_gmt":"2023-02-15T22:55:09","guid":{"rendered":"https:\/\/griffithfoods.com\/na\/?p=5888"},"modified":"2023-02-22T08:44:58","modified_gmt":"2023-02-22T14:44:58","slug":"rise-and-shine-all-day-long","status":"publish","type":"post","link":"https:\/\/griffithfoods.com\/na\/en-CA\/viewpoints\/rise-and-shine-all-day-long\/","title":{"rendered":"Rise and Shine with Consumers All Day Long"},"content":{"rendered":"<p>What does breakfast look and taste like now? It\u2019s taking new shapes, adopting new flavors, and no longer confined to the morning daypart. Here\u2019s how to rise and shine in the breakfast space.<\/p>    <h2 class=\"wp-block-heading\">Craft the Next Big Breakfast Sandwich<\/h2>    <p>Sandwiches aren\u2019t new to the breakfast spread, but their <strong>convenience and variety have been a success among consumers<\/strong>.<\/p>    <ul class=\"wp-block-list\"> <li>43% of Canadians prefer <strong>breakfast sandwiches\/wraps<\/strong> for breakfast. (Source: Global Breakfast Category Report 2022 Technomic)<\/li>    <li><strong>Fried chicken sandwiches<\/strong> saw 101% menu growth in the US in 2022. (Source: Datassential Breakfast Items Menu Trends)<\/li>    <li>56% of breakfast orders in Mexico are <strong>sandwiches\/wraps<\/strong>. (Source: Global Breakfast Category Report 2022 Technomic)<\/li> <\/ul>    <p>They\u2019re also a prime canvas for innovation. Sliced bread, biscuit, bagel, bun, you name it\u2014there are plenty of breakfast sandwich bases to choose from. Next comes <strong>protein, a critical component to the first meal of the day<\/strong> with equally as many options to choose from. While eggs are a staple for the traditional breakfast sandwich, <strong>chicken and fish sandwiches have seen growth on breakfast menus<\/strong>. <strong><a href=\"https:\/\/griffithfoods.com\/na\/en-CA\/viewpoints\/plant-based-protein-here-to-stay\/\">Plant-based proteins<\/a> have gained traction<\/strong> as well, as consumers look to <a href=\"https:\/\/griffithfoods.com\/na\/en-CA\/viewpoints\/eliminating-food-waste\/\">minimize their environmental impact<\/a> and <a href=\"https:\/\/griffithfoods.com\/na\/en-CA\/viewpoints\/consumer-trends-healthy-eating\/\">maximize health benefits<\/a>.<\/p>    <ul class=\"wp-block-list\"> <li>54% of breakfast orders in Mexico are <strong>egg dishes<\/strong>. (Source: Global Breakfast Category Report 2022 Technomic)<\/li>    <li><strong>Fish sandwiches<\/strong> are the second fastest growing breakfast entree in Canada (53%). (Source: Canada Foodservice Digest June 2022 Technomic)<\/li>    <li>11% of new breakfast items launched in the US are <strong>plant-based<\/strong>. (Source: Mintel Approach to Breakfast Nov. 2022)<\/li> <\/ul>    <div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/na\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"McDonald's Canada Chicken BLT McMuffin\" class=\"wp-image-5889 size-full lozad\" data-src=\"https:\/\/griffithfoods.com\/na\/wp-content\/uploads\/sites\/5\/2023\/02\/2023-01-mcdonalds-canada-chicken-BLT-mcmuffin-cropped.jpg\"\/><\/figure><div class=\"wp-block-media-text__content\"> <p>McDonald\u2019s Canada added a limited-time <strong>Chicken BLT McMuffin<\/strong> to its breakfast menu, featuring a seasoned chicken patty, smoked bacon strips, and mayonnaise-style sauce on a toasted English muffin. Similarly, they\u2019ve offered a BLT McMuffin made with egg instead of chicken.<\/p>    <p class=\"has-small-font-size\"><em>(Image from Canadify)<\/em><\/p> <\/div><\/div>    <div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/na\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"Starbucks Mexico UnReal Muffin made with plant-based NotBurger from NotCo. Pictured with coffee beverage made with plant-based milk.\" class=\"wp-image-5891 size-full lozad\" data-src=\"https:\/\/griffithfoods.com\/na\/wp-content\/uploads\/sites\/5\/2023\/02\/2023-01-starbucks-notco-plantbased-muffin-cropped.jpg\"\/><\/figure><div class=\"wp-block-media-text__content\"> <p>Starbucks Mexico offers NotCo\u2019s plant-based products in an effort to reduce its carbon footprint and offer options to meet a variety of consumers\u2019 preferences. Options include the UnReal Muffin made with <strong>plant-based NotBurger, the NotChicken Baguette, and the NotBurger Baguette<\/strong>.<\/p>    <p class=\"has-small-font-size\"><em>(Image from Starbucks Mexico website)<\/em><\/p> <\/div><\/div>    <div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h2 class=\"wp-block-heading\">Make Breakfast Last All Day Long<\/h2>    <p>The lines begin to blur as traditional breakfast foods take shape among foods conventionally reserved for later times of day. Convenient handhelds like <strong>burritos, <a href=\"https:\/\/griffithfoods.com\/na\/en-CA\/viewpoints\/tacos-snackings-most-valuable-player\/\">tacos<\/a>, and pizza have proven to be excellent vehicles for breakfast exploration<\/strong>, making them appropriate for any time of day.<\/p>    <div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:35% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/na\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-5916 size-full lozad\" data-src=\"https:\/\/griffithfoods.com\/na\/wp-content\/uploads\/sites\/5\/2023\/02\/2023-01-shakshuka-breakfast-burrito-01-cropped_558w.jpg\"\/><\/figure><div class=\"wp-block-media-text__content\"> <p>Shakshuka is up 32% on Canadian menus and 15% on US menus in the last four years (Source: Datassential, Technomic). <a href=\"https:\/\/griffithfoods.com\/na\/en-CA\/viewpoints\/shakshuka-breakfast-burrito\/\">This chef-inspired shakshuka breakfast burrito<\/a> rolls the popular North African flavors up into a convenient dish fit for breakfast, lunch, or dinner.<\/p> <\/div><\/div>    <div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <p>Mentions of Mexican food (especially tacos and burritos) in online conversations about breakfast were up in 2022, with <strong>tacos showing the most growth<\/strong>. Chilaquiles dominated within Spanish conversations around breakfast as well as lunch.<\/p>    <div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/na\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"Breakfast taco cooked open-faced on a skillet\" class=\"wp-image-5892 size-full lozad\" data-src=\"https:\/\/griffithfoods.com\/na\/wp-content\/uploads\/sites\/5\/2023\/02\/2023-01-breakfast-taco-SML.png\"\/><\/figure><div class=\"wp-block-media-text__content\"> <p><em>\u201cChile Relleno <strong>breakfast taco<\/strong>. We shared our favorite way to make breakfast tacos in our stories last week and you all asked for the official how-to\u2026\u201d<\/em><\/p>    <p class=\"has-small-font-size\"><em><a href=\"https:\/\/www.instagram.com\/reel\/CgXBXA1PfYm\/\">@themodernproper<\/a><\/em><\/p> <\/div><\/div>    <div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/na\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"Breakfast pizza with pesto, egg and chees\" class=\"wp-image-5893 size-full lozad\" data-src=\"https:\/\/griffithfoods.com\/na\/wp-content\/uploads\/sites\/5\/2023\/02\/breakfast-pizza-cropped.png\"\/><\/figure><div class=\"wp-block-media-text__content\"> <p><strong>Breakfast pizza<\/strong> was named one of the fastest growing breakfast items on Canadian menus in 2022, seeing <strong>175% menu growth<\/strong>. (Source: Canada Foodservice Digest June 2022 Technomic) These options often feature classic breakfast ingredients like eggs and hollandaise sauce.<\/p> <\/div><\/div>    <div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h2 class=\"wp-block-heading\">Play with Contrasting Flavor Combinations<\/h2>    <p>Sweet breakfast flavors are unveiling their versatility as they\u2019re accompanied by savory and spicy flavors. While there\u2019s an overall preference toward sweeter flavors with breakfast foods in Mexico, <strong>maple is in the top five along with Cajeta sauce, honey, strawberry, and coffee<\/strong>. Speaking of coffee, it\u2019s already finding its way out of the cup and onto the plate in new applications like <strong>dry rubs, marinades, and sauces<\/strong>. Whether it\u2019s salty and sweet or sweet and spicy, retailers and foodservice providers can get creative with breakfast flavors in unexpected yet complementary pairings.<\/p>    <div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/na\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"Advertisement for Tim Hortons Mexico Maple Chicken Kellogg's Eggo Waffle with fries and maple syrup on side\" class=\"wp-image-5895 size-full lozad\" data-src=\"https:\/\/griffithfoods.com\/na\/wp-content\/uploads\/sites\/5\/2023\/02\/2023-01-tim-hortons-maple-chicken-waffle-cropped-994x1024.jpg\"\/><\/figure><div class=\"wp-block-media-text__content\"> <p>Tim Horton\u2019s Mexico, a Canadian-based restaurant chain, launched a breakfast sandwich featuring<strong> fried chicken, egg, and American cheese wedged between two crispy Eggo waffles and topped with maple syrup<\/strong>.<\/p>    <p class=\"has-small-font-size\"><em>(Image from Tim Hortons Mexico media)<\/em><\/p> <\/div><\/div>    <div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/na\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"Advertisement for Whataburger's limited-time spicy honey butter chicken biscuit\" class=\"wp-image-5897 size-full lozad\" data-src=\"https:\/\/griffithfoods.com\/na\/wp-content\/uploads\/sites\/5\/2023\/02\/2023-01-whataburger-spicy-honey-biscuit-cropped-2.jpg\"\/><\/figure><div class=\"wp-block-media-text__content\"> <p>Whataburger, a fast food restaurant chain in the US, gave one of its classic chicken biscuits a kick by <strong>throwing some spice into its famous honey butter.<\/strong> The spicy honey butter was spread on a crispy chicken strip between a flaky biscuit and offered for a limited time.<\/p>    <p class=\"has-small-font-size\"><em>(Image from Whataburger website)<\/em><\/p> <\/div><\/div>    <div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/na\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"bottle of Folly Coffee Hot Sauce with coffee beans and peppers\" class=\"wp-image-5898 size-full lozad\" data-src=\"https:\/\/griffithfoods.com\/na\/wp-content\/uploads\/sites\/5\/2023\/02\/2023-01-folly-coffee-hot-sauce-cropped.jpg\"\/><\/figure><div class=\"wp-block-media-text__content\"> <p>Folly Coffee Hot Sauce, operated in the US, released a hot sauce made with <strong>smoky peppers, spicy habanero, and its award-winning Folly coffee<\/strong>. Said to be a flavor enhancer and not a palate destroyer, the product is small-batch made and makes the perfect companion to eggs.<\/p>    <p class=\"has-small-font-size\"><em>(Image from Folly Coffee Hot Sauce website)<\/em><\/p> <\/div><\/div>    <div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:31% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/na\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"Coffee and Black Pepper Coffee Rub from Traeger\" class=\"wp-image-5919 size-full lozad\" data-src=\"https:\/\/griffithfoods.com\/na\/wp-content\/uploads\/sites\/5\/2023\/02\/2023-01-traeger-coffee-rub_512w.png\"\/><\/figure><div class=\"wp-block-media-text__content\"> <p>Traeger, a grill manufacturer in the US, launched its Coffee Rub seasoning in Canada. The product pairs traditional spices like <strong>garlic, paprika, and black pepper with coffee and cocoa<\/strong> to add a bold dose of flavor and wake-up call to any protein.<\/p>    <p class=\"has-small-font-size\"><em>(Image from Traeger website)<\/em><\/p> <\/div><\/div>    <div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h2 class=\"wp-block-heading\">Rise and Grind with Griffith Foods Solutions<\/h2>    <p>Whether it\u2019s amping up a classic breakfast dish or bringing breakfast flavors to new applications, opportunity awaits amongst items that offer variety, convenience, and unexpected flavor pairings. Our solutions are chef-inspired, consumer-centric, and can be customized to meet your menu needs.<\/p>    <div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-cover is-light\" style=\"min-height:236px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#f4f4f4\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\"> <h2 class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ff9300\" class=\"has-inline-color\">Let\u2019s Create Better Together<\/mark><\/h2>    <p class=\"has-text-align-center has-medium-font-size\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">We\u2019re here to help inspire creations that keep your product portfolio on trend. Contact your Griffith Foods representative or\u00a0reach out to our sales team\u00a0to learn more about our ongoing research and innovative offerings.<\/mark><\/p>    <div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button has-custom-width wp-block-button__width-25\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/griffithfoods.com\/na\/en-CA\/viewpoints\/learn-more\/\">Get in Touch<\/a><\/div> <\/div> <\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>What does breakfast look and taste like now? It\u2019s taking new shapes, adopting new flavors, and no longer confined to the morning daypart. Here\u2019s how to rise and shine in the breakfast space. Craft the Next Big Breakfast Sandwich Sandwiches aren\u2019t new to the breakfast spread, but their convenience and variety have been a success&#8230;<\/p>\n","protected":false},"author":43,"featured_media":5893,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_mcl_spacing":"","_mcl_block_styles":"","footnotes":""},"categories":[6,8],"tags":[157,13,15,156,121,153,49,56,23],"class_list":["post-5888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-and-flavor-outlook","category-viewpoints","tag-breakfast","tag-consumer-market-insight","tag-culinary-expertise","tag-culinary-themes","tag-flavor","tag-flavoriq","tag-foodservice","tag-processors","tag-retailers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Griffith Foods - North America | Rise and Shine with Consumers All Day Long<\/title>\n<meta name=\"description\" content=\"What does breakfast look and taste like now? 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