{"id":4812,"date":"2022-05-23T10:42:00","date_gmt":"2022-05-23T15:42:00","guid":{"rendered":"https:\/\/griffithfoods.com\/na\/?p=4812"},"modified":"2022-08-11T13:35:59","modified_gmt":"2022-08-11T18:35:59","slug":"eating-experiences-that-wow","status":"publish","type":"post","link":"https:\/\/griffithfoods.com\/na\/en-CA\/viewpoints\/eating-experiences-that-wow\/","title":{"rendered":"Sensory Sensations and Eating Experiences that \u201cWow\u201d"},"content":{"rendered":"

Engaging All Senses is Key to Leaving a Lasting Impression on Consumers<\/h2>

Pack your bags and buckle up \u2014 we\u2019re going on a sensory adventure!<\/strong> A truly magical dining experience, whether at home or in a restaurant, isn\u2019t just about flavor (although it is a rather delightful stop along the way). Foodservice professionals, processors, distributors, and retailers have an exciting opportunity to push boundaries, engage the senses, and make a lasting impression through food innovation.<\/p>

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Eat with Your Eyes First<\/h2>
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Foodservice providers in Mexico are taking advantage of the fact that 60% of Mexican consumers find unusually colored food appealing.<\/strong><\/em><\/p>

(Source: GlobalData Consumer Survey Mexico 2021)<\/p> <\/div><\/div>

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Snacking is all about experience, and consumers are eagerly seeking out snacks that pair bright colors with bold flavors.<\/strong> This presents a unique opportunity for foodservice providers and CPG brands to meet consumers with small plates and snacks. Across North America, green and red foods are the most appealing colors in product formulations<\/strong> (Source: GlobalData 2021 Q2 Consumer Survey Ingredients & Flavors), which explains why Tajin, a bright red chili and lime seasoning blend, and Zhug, an intensely green herb and pepper condiment, have grown so much in popularity.<\/p>

4-Year Menu Growth in the US<\/h3>

Rainbow Cake: +549%<\/h4>
\"Close-up
(Source: Datassential MenuTrends)<\/em><\/figcaption><\/figure><\/div> <\/div>

Tajin: +346%<\/h4>
\"Fruit
(Source: Datassential MenuTrends, Image from Tajin website)<\/em><\/figcaption><\/figure><\/div> <\/div>

Zhug: +200%<\/h4>
\"Homemade
(Source: Datassential MenuTrends)<\/em><\/figcaption><\/figure><\/div> <\/div> <\/div>

Sensory Adventures Down Memory Lane<\/h2>
\"Boxes<\/figure><\/div>

It\u2019s not just taste and color that make eating such a sensory experience: Smells have a stronger link to memory and emotion than any other sense. <\/strong>Kellogg\u2019s line of limited-time offering cereal brought the enticing smells of Mexican bakeries and a kitchen full of homemade sweets to the breakfast table. Flavors like churro, rollos de canela, pan de muerto, and concha bring back nostalgic memories of traditions passed down through generations. (Source: Mintel GNDP Mexico 2021; Desk Research)<\/p>

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Stand Out from the Crispy Crowd<\/h2>

Crispy and crunchy textures are seen throughout a variety of dishes. Crispy had a 60% operator menu penetration as of Q3 2021<\/strong> (Source: Technomic Menu). Still, operators need to create more complex flavor profiles and unique substrates to differentiate their crisp offerings and stand out in a crowded space.<\/p>

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\"Firkin<\/figure>

Wicked Hot and Honey Fried Chicken Sandwich<\/h4>

Firkin Pubs, a popular restaurant chain in Toronto, Canada, is offering a new fried chicken sandwich each week for four weeks. Guests are asked to vote on their favorite and the winning sandwich will earn a permanent spot on the menu. Week 2\u2019s Wicked Hot and Honey Fried Chicken Sandwich gets balance from Meryl\u2019s Deadly 7 hot sauce, honey, red cabbage slaw, and bread-and-butter pickles.<\/strong> (Image from Firkin Pub’s website.)<\/p> <\/div><\/div>

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\"Griffith<\/figure>

Rice-crusted Gochujang Cod<\/h4>

Griffith Foods\u2019 breading systems deliver on flavor, texture, and appearance. Rice-crusted Gochujang Cod<\/a> gets a double dose of crisp thanks to our Rice Creative Coating System and Spicy Gochujang Flavour Glaze<\/a> \u2014 two products designed to maintain flavor and texture integrity even through takeout or delivery.<\/strong><\/p> <\/div><\/div>

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Social Media \u2014 the Sixth Sense<\/h2>

Social media has taken just about every industry by storm, and the food industry is no exception. Whether consumers are Instagramming an over-the-top and imaginative dish or turning to TikTok for the latest cooking hack, social media has become a barometer for the next big thing in food.<\/p>