{"id":4177,"date":"2021-12-10T10:17:19","date_gmt":"2021-12-10T16:17:19","guid":{"rendered":"https:\/\/griffithfoods.com\/na\/?p=4177"},"modified":"2021-12-10T10:17:20","modified_gmt":"2021-12-10T16:17:20","slug":"collaboration-uncovers-preferred-product","status":"publish","type":"post","link":"https:\/\/griffithfoods.com\/na\/en-CA\/viewpoints\/collaboration-uncovers-preferred-product\/","title":{"rendered":"How Consumer Insights and Collaboration Can Uncover the Most Preferred Product"},"content":{"rendered":"<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/griffithfoods.com\/na\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"Variations of hot dogs with relish, mustard, ketchup and fries and chips\" class=\"wp-image-4186 lozad\" width=\"461\" height=\"306\" data-src=\"https:\/\/griffithfoods.com\/na\/wp-content\/uploads\/sites\/5\/2021\/11\/concepts-27_800w.jpg\"\/><\/figure><\/div>    <p>Sensory maps are powerful tools for food product development. They\u2019re used to analyze products within a category and provide valuable information to guide flavor, appearance, and texture development.<\/p>    <p>We\u2019re enhancing sensory mapping through a unique and collaborative approach, where consumer feedback and preferences are interwoven with the sensory attributes to guide product development. The resulting <a href=\"https:\/\/griffithfoods.com\/na\/en-CA\/viewpoints\/what-is-consensus-mapping\/\">ConSensUs Map<\/a> helps us to create targeted solutions that are driven by consumer insights.<\/p>    <h2 class=\"wp-block-heading\">Using Consumer Insights to Inform the Sensory Map<\/h2>    <p>Before initiating the sensory analyses of products using our trained panel, we must identify which products are relevant to the category. <strong>Consumers are the best source to help us determine which products to include in the sensory maps<\/strong>. They can tell us their attitudes towards particular products; awareness of brands and competition; and how they\u2019re interacting with, participating in, and using products from that category. To evaluate these attitudes and behaviors, we dig into questions like:<\/p>    <ul class=\"wp-block-list\"><li>What brands do consumers prefer?<\/li><li>Why are consumers buying or not buying?<\/li><li>Who is buying products in the category?<\/li><li>How are consumers shopping?<\/li><li>How are consumers preparing what they purchase?<\/li><\/ul>    <p>By <a href=\"https:\/\/griffithfoods.com\/na\/en-CA\/viewpoints\/food-consumer-insights-and-inspired-solutions\/\">talking to consumers<\/a> and getting a baseline picture of what\u2019s going on in our targeted category, we are creating a relevant foundation for the map to ensure consumer-centric development.<\/p>    <h2 class=\"wp-block-heading\">Tailoring Consumer Insights Based on the Sensory Map<\/h2>    <p>Once products are identified as relevant for the category, we source those products, have our <a href=\"https:\/\/griffithfoods.com\/na\/en-CA\/viewpoints\/sensory-science-voice-of-the-product\/\">sensory experts<\/a> identify important flavor, texture and appearance attributes, and create sensory maps using our proprietary process. By examining how the sensory characteristics between products compare and contrast, <strong>we determine what additional insights we want to gather from consumers<\/strong>.<\/p>    <p>Although we\u2019re generally trying to identify consumers\u2019 preferences and perceptions, <strong>there\u2019s no one-size-fits-all approach to conducting this research<\/strong>. Flexibility and versatility are keys to uncovering the most helpful information. Our insights experts consider the sensory attributes, product category, target customer, and business goals to determine what methodology and approach to use when collecting consumer feedback.<\/p>    <h2 class=\"wp-block-heading\">Enhancing the ConSensUs Map with Consumer Insights<\/h2>    <p>The sensory map steers how we gather consumer insights, <strong>which are eventually overlaid onto the sensory map to form a ConSensUs Map \u2014 a <a href=\"https:\/\/griffithfoods.com\/na\/en-CA\/viewpoints\/driving-food-product-development\/\">comprehensive picture of a product category<\/a>.<\/strong> The ConSensUs Map can reveal whitespace opportunities, guide us on how to fill unmet needs, identify ways to improve existing products, and pinpoint how to be most competitive in a category.<\/p>    <p>While the sensory map details what specific attributes define a product and how products in the category are similar or different, overlaying the consumer insights helps us<strong> identify which of those product attributes appeal most to consumers<\/strong>. Determining consumers&#8217; preferences for attributes such as taste, texture, and appearance helps us understand what drives overall product liking. We also use quantitative research to ensure the findings are applicable \u2014 meaning the ConSensUs Map is reflective and representative of the market.<\/p>    <div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/na\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"ConSensUs Map example\" class=\"wp-image-4039 lozad\" data-src=\"https:\/\/griffithfoods.com\/na\/wp-content\/uploads\/sites\/5\/2021\/09\/ConSensUs-Map_800w.png\"\/><figcaption>ConSensUs Map Example<\/figcaption><\/figure><\/div>    <h2 class=\"wp-block-heading\">Collaboration is Crucial to ConSensUs Mapping<\/h2>    <p>ConSensUs Mapping is an advanced, proprietary, data-driven solution used to understand product categories and provide solutions for partners. To stay relevant in the marketplace, fill unmet needs, and capitalize on market opportunities, we put consumers first \u2014 and that starts and ends with their feedback. Our ConSensUs Mapping process combines the skills of our sensory science, food science, culinary, and consumer insights teams to ensure we provide our partners with best-in-class solutions.<\/p>    <div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-cover is-light\" style=\"min-height:236px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#f4f4f4\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\"> <h2 class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ff9300\" class=\"has-inline-color\">Let\u2019s Create Better Together<\/mark><\/h2>    <p class=\"has-text-align-center has-medium-font-size\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">We\u2019re here to help inspire creations that keep your product portfolio on trend. Contact your Griffith Foods representative or\u00a0reach out to our sales team\u00a0to learn more about our ongoing research and innovative offerings.<\/mark><\/p>    <div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\"> <div class=\"wp-block-button has-custom-width wp-block-button__width-25\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/griffithfoods.com\/na\/en-CA\/viewpoints\/learn-more\/\">Get in Touch<\/a><\/div> <\/div> <\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>We\u2019re enhancing sensory mapping through a unique and collaborative approach, where consumer feedback and preferences are interwoven with the sensory attributes to guide product development.<\/p>\n","protected":false},"author":43,"featured_media":4186,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_mcl_spacing":"","_mcl_block_styles":"","footnotes":""},"categories":[8],"tags":[141,13,121,17,18,24],"class_list":["post-4177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viewpoints","tag-consensus-mapping","tag-consumer-market-insight","tag-flavor","tag-product-development","tag-sensory-science","tag-textures"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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