{"id":4724,"date":"2022-05-19T13:58:19","date_gmt":"2022-05-19T18:58:19","guid":{"rendered":"https:\/\/griffithfoods.com\/?p=4724"},"modified":"2023-04-24T12:08:19","modified_gmt":"2023-04-24T17:08:19","slug":"culinary-storytelling-for-the-senses","status":"publish","type":"post","link":"https:\/\/griffithfoods.com\/ja\/viewpoints\/culinary-storytelling-for-the-senses\/","title":{"rendered":"Culinary Storytelling for the Senses"},"content":{"rendered":"<div style=\"background-color:#007044; height:38px;\"><\/div> <style> h1.entry-title {color:#007044!important;} p {font-size: 16px;}  .trends-hr {background-color:#007044; height: 3px; width: 100%; margin: 30px 0 35px 0;}  .trends-remove-space {margin-top: 0!important;}  .trends-remove-space-bottom {margin-bottom: 0!important;}  .single-post .trends-watch h3 {font-style: italic; color: #464646; font-size: 20px; text-transform: uppercase;}  .single-post h2 {font-weight: bold; font-style: normal!important; text-transform: uppercase;}  .single-post h4 {\/*font-family: source sans pro,Arial,helvetica neue,Helvetica,sans-serif; *\/ font-weight: 500;}  .header-column-width {margin-bottom: 0;}  .img-actualsize img {max-width: 100%!important; width: auto!important;}  .img-actualsize figure.aligncenter {text-align: center; margin-bottom: 0!important;}  .wp-block-image {margin: 0!important;}  .trends-watch img {padding-bottom: 20px;} h2.lowercase-h2 {text-transform: none;}  .nl-video {padding: 20px; box-shadow: 0px 0px 10px 0px rgba(0,0,0,0.3);}  .wp-block-button a.wp-block-button__link {font-size: 21px!important; padding: 8px 20px!important;}  .mediumitalic {font-weight: 500!important;}  .column-text-no-top-margin {margin-top: -10px!important;}  h2.uppercase {text-transform: uppercase!important; line-height: 34px;}  h2.linebehind {color: #007044; font-size: 34px; text-align: center; position: relative; } h2.uppercase { text-transform: uppercase!important; line-height: 34px;} h2.linebehind:before { border-top: 3px solid #007044; content:\"\"; margin: 0 auto; position: absolute; top: 22px; left: 0; right: 0; bottom: 0; width: 100%; z-index: -1; } h2.linebehind span { background: #fff; padding: 0 10px; } h2.linebehind.smallh2 {text-align: left; font-size: 22px; font-weight: 400;} h2.linebehind.smallh2:before {top: 14px;} .highlight-text {color: #007044!important;} .final-para a {color: #007044;} .listfontsize {font-size: 16px!important;} <\/style>    <div class=\"wp-block-columns alignfull header-column-width is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"> <div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-5228 lozad\" data-src=\"https:\/\/griffithfoods.com\/wp-content\/uploads\/2022\/05\/04_SensoryAdventure.gif\"\/><\/figure><\/div> <\/div>    <div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-full is-resized is-style-default\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-5247 lozad\" width=\"792\" data-src=\"https:\/\/griffithfoods.com\/wp-content\/uploads\/2022\/05\/SensoryAdventure.png\"\/><\/figure> <\/div> <\/div>    <div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <p><strong>Culinary experiences can reach new heights with imaginative products and menu items that engage all the senses. <\/strong>By connecting flavors, textures, temperatures and aromas with visually appealing presentations, food can transport consumers on a captivating and unforgettable journey that builds brand loyalty.<\/p>    <p>We\u2019re seeing this play out with unexpected applications in the protein category. For example, a fast food chain in Singapore serves fried chicken \u201cpopsicles\u201d with a container of fizzy seasoning for the consumer to sprinkle on as they eat. Bold color is on the menu in Thailand, where an LTO salmon burger is served on a pink bun as an homage to a beloved K-pop group. Format is another way to mix things up, such as a fine dining restaurant in Brazil that features pork in surprising dishes like sushi and tartare.<\/p>    <p>Restaurant operators are demonstrating their ability to capture the imagination of consumers with fully immersive brand and food events that extend beyond the plate. A \u201cdark dining experience\u201d in London gives guests the opportunity to enjoy a meal in complete darkness, allowing for the connection to all other senses beyond sight. In the US, a QSR chain even sold a limited-edition line of clothing that smelled like hickory wood smoke to promote a country-style rib sandwich.<\/p>    <p>Within the snacking category, innovations range from experiential to truly extraordinary. One Japanese candy bar is packaged in paper instead of plastic, with instructions for creating an origami crane from the wrapper. \u201cBubbly\u201d sunflower seeds in China deliver a sensation similar to drinking a carbonated beverage. And in the UAE, scientists are creating edible holograms that can be molded onto the surface of chocolate. Not only do these creations capture the imagination, they make for great social media buzz. Meals and product experiences like these truly bring the sensory adventure trend to life and leave a lasting impression.<\/p>    <div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h2 class=\"linebehind smallh2\"><span>3 Trends to Watch<\/span><\/h2>    <div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-columns img-actualsize trends-watch is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-4733 lozad\" data-src=\"https:\/\/griffithfoods.com\/wp-content\/uploads\/2022\/05\/may1.png\"\/><\/figure><\/div>    <h3 class=\"has-text-align-center wp-block-heading\">Innovative Proteins:<\/h3>    <p class=\"has-text-align-center\">Creative plant-based meat analogues will deliver unique sensory experiences, while animal proteins will experiment with new coatings and textural inclusions. &nbsp;<\/p> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-4734 lozad\" data-src=\"https:\/\/griffithfoods.com\/wp-content\/uploads\/2022\/05\/may2.png\"\/><\/figure><\/div>    <h3 class=\"has-text-align-center wp-block-heading\">Packaging:<\/h3>    <p class=\"has-text-align-center\">Smell, sound and texture will be areas of exploration for CPG snack brands looking to engage and delight customers through innovative packaging.<\/p> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-4735 lozad\" data-src=\"https:\/\/griffithfoods.com\/wp-content\/uploads\/2022\/05\/may3.png\"\/><\/figure><\/div>    <h3 class=\"has-text-align-center wp-block-heading\">Food Theater:<\/h3>    <p class=\"has-text-align-center\">Operators will enhance the dining experience by presenting food in artful and impactful ways, with social-media-ready touches such as sauce drizzle \u201cdrawings\u201d and gravity-defying layers of ingredient toppings.<\/p> <\/div> <\/div>    <div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-image trends-remove-space-bottom\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/griffithfoods.com\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-4767 lozad\" width=\"800\" height=\"168\" data-src=\"https:\/\/griffithfoods.com\/wp-content\/uploads\/2022\/05\/boba_x800.jpg\"\/><\/figure><\/div>    <div style=\"height:2px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h2 class=\"has-text-align-center lowercase-h2 mediumitalic has-text-color wp-block-heading\" style=\"color:#007044;font-size:34px\">A Culinary-Crafted Sensory Journey <\/h2>    <p class=\"has-text-align-center\">When it comes to the sensory adventure trend, expect the unexpected! Watch Chef Jaime Mestan create agedashi tofu, a dish that showcases texture, temperature and eye appeal with ingredients such as silken tofu, crisp tempura, piping-hot dashi and delicate bonito flakes.<\/p>    <div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"nl-video\"><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/jqgdiaxrr8.jsonp\" async=\"\"><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_jqgdiaxrr8 videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" data-src=\"https:\/\/fast.wistia.com\/embed\/medias\/jqgdiaxrr8\/swatch\" class=\"lozad\"><\/div><\/div><\/div><\/div><\/div>    <div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h2 class=\"has-text-align-center lowercase-h2 mediumitalic has-text-color wp-block-heading\" style=\"color:#007044;font-size:34px\">Segment Snapshot <\/h2>    <div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-columns img-actualsize trends-watch is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h3 class=\"has-text-align-center wp-block-heading\">QSR\/Foodservice:<\/h3>    <p class=\"has-text-align-center\">Molecular gastronomy and immersive visual and sound technology can be used in restaurants to impress diners in unexpected ways, while offering a temporary escape. Innovative and sensory-stimulating dishes live on when posted to social media.<\/p> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h3 class=\"has-text-align-center wp-block-heading\">Protein Processors:<\/h3>    <p class=\"has-text-align-center\">Traditional preparations, such as open-fire cooking, bring reassuring comfort to protein-based dishes, while innovative coatings create unique textural experiences. Novel proteins, such as insects, can offer a thrill\u2014but it\u2019s critical to ensure that any experimental applications remain appetizing.<\/p> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <h3 class=\"has-text-align-center wp-block-heading\">Snacking:<\/h3>    <p class=\"has-text-align-center\">Consumers are eager to try snacks with unusual tastes, textures and appearances\u2014it\u2019s all about the experience! Showcase innovation and creativity with playful combinations that appeal to adventurous consumers.<\/p> <\/div> <\/div>    <div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-4769 lozad\" data-src=\"https:\/\/griffithfoods.com\/wp-content\/uploads\/2022\/05\/butterflypeaflower_x800.jpg\"\/><\/figure><\/div>    <h2 class=\"has-text-align-center lowercase-h2 mediumitalic has-text-color wp-block-heading\" style=\"color:#007044;font-size:34px\">Culinary Inspiration<\/h2>    <p class=\"has-text-align-center\">Get inspired by these on-trend concepts to create innovative offerings using products from Griffith Foods.<\/p>    <div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h4 class=\"has-text-color wp-block-heading\" style=\"color:#007044\"><em><em>Agedashi Tofu<\/em><\/em><\/h4>    <figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-4798 lozad\" data-src=\"https:\/\/griffithfoods.com\/wp-content\/uploads\/2022\/05\/17-Agedashi-Tofu-1-1024x683.jpg\"\/><\/figure>    <div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <p>A sensory experience from start to finish! Soft silken tofu is coated in a delicate tempura batter and flash-fried, then placed in a shallow pool of umami-rich dashi stock. Daikon delivers a cool, yet slightly bitter punch while gossamer-thin bonito shavings wave back and forth from the heat rising off the tofu.<\/p>    <p><em><em><em>Featuring: Griffith Foods Rice Tempura Pre-dust and Batter, Griffith Foods Dashi Broth Dipping Sauce and Seasoning<\/em><\/em><\/em><\/p>    <div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"> <h4 class=\"has-text-color wp-block-heading\" style=\"color:#007044\"><em>Singapore Chili Crab Curry with Shrimp Krupuk<\/em><\/h4>    <figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"Chili Crab Curry with Flash-Fried Shrimp Krupuk\" class=\"wp-image-4794 lozad\" data-src=\"https:\/\/griffithfoods.com\/wp-content\/uploads\/2022\/05\/Chili-Crab-Curry-with-Flash-Fried-Shrimp-Krupuk-1024x683.jpg\"\/><\/figure>    <div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <p>Piping-hot wok-fried hard shell crabs bring a complex textural element to a richly seasoned curry of chilies, galangal, ginger, lemongrass, garlic, shallot and rice wine vinegar. Serve over a bed of makrut-lime-seasoned puffed shrimp crackers that crackle and pop once the hot curry is poured on top.<\/p>    <p><em><em>Featuring: Griffith Foods Singapore Chili Curry Marinade, Griffith Foods Singapore Chili Curry Sauce, Griffith Foods Makrut Lime Snack Seasoning, Griffith Foods Rice Tempura Pre-dust and Batter<\/em><\/em><\/p> <\/div><\/div>    <div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"> <div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <p><\/p> <\/div><\/div>    <h2 class=\"linebehind smallh2\"><span>Chef Tip<\/span><\/h2>    <div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 30%\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-4757 size-full lozad\" data-src=\"https:\/\/griffithfoods.com\/wp-content\/uploads\/2022\/05\/may-enl-chef-tip.png\"\/><\/figure><div class=\"wp-block-media-text__content\"> <div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"> <p class=\"has-small-font-size\"><em><strong><span class=\"highlight-text\">\u201cDeliver a memorable multi-sensory experience by adding fresh, raw aromatics like herbs and spices over any saut\u00e9ed or steamed dish.<\/span><\/strong><\/em> Pour a small amount of smoking-hot oil over the fresh ingredients, creating sizzle and a whiff of floral steam.\u201d<br>\u2013Chef Mark Serice, Vice President Global Culinary, Griffith Foods<\/p> <\/div><\/div> <\/div><\/div>    <div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h2 class=\"has-text-align-center lowercase-h2 mediumitalic has-text-color wp-block-heading\" style=\"color:#007044;font-size:34px\">Exploring Sensory Science<\/h2>    <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"> <div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"> <div class=\"wp-block-image\"><figure class=\"aligncenter size-medium is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/griffithfoods.com\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"hand tree\" class=\"wp-image-192 lozad\" width=\"25\" height=\"25\" data-src=\"https:\/\/griffithfoods.com\/wp-content\/uploads\/2020\/05\/tree.svg\"\/><\/figure><\/div> <\/div><\/div> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\"> <p>The sensory science team at Griffith Foods uses a rigorous quantitative process for evaluating how ingredients and products are perceived, using the five senses. Their work plays a key role throughout the development process, helping our customers confirm that their product offerings meet consumer needs. Our team applies an array of sensory techniques to ensure that the defining characteristics of a product\u2014including taste, texture, aroma and appearance\u2014are quantifiably superior, reducing risk and accelerating speed to market for new items. <\/p>    <p>By examining the subtleties among products, we can pinpoint the sensory attributes that may drive consumer preferences. That critical information helps us create unique solutions that provide value for our partners, while satisfying consumers\u2019 preferences and expectations.<\/p> <\/div> <\/div>    <div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <figure class=\"wp-block-image size-large is-resized\" id=\"block-269aa34b-7a5d-4c68-911e-b8e130b2947b\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/griffithfoods.com\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-4254 lozad\" width=\"1139\" height=\"285\" data-src=\"https:\/\/griffithfoods.com\/wp-content\/uploads\/2022\/02\/21-GRI-0407_GRI_footer.jpg\"\/><\/figure>    <div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <p class=\"has-text-align-center\" style=\"font-size:14px\">\u00a9 2022 Griffith Foods. All rights reserved.<br>Source: Mintel, 2022 FlavorIQ\u00ae Global Trends and Insights Report, January 2022.<\/p>    <p><\/p>","protected":false},"excerpt":{"rendered":"<p>Culinary experiences can reach new heights with imaginative products and menu items that engage all the senses. By connecting flavors, textures, temperatures and aromas with visually appealing presentations, food can transport consumers on a captivating and unforgettable journey that builds brand loyalty.<\/p>\n","protected":false},"author":17,"featured_media":4798,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_mcl_spacing":"","_mcl_block_styles":"","footnotes":""},"categories":[6],"tags":[13,15,140,18,87],"class_list":["post-4724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-and-flavor-outlook","tag-consumer-market-insight","tag-culinary-expertise","tag-flavoriq","tag-sensory-science","tag-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Griffith Foods - Culinary Storytelling for the Senses<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/griffithfoods.com\/ja\/wp-json\/wp\/v2\/posts\/4724\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Griffith Foods - Culinary Storytelling for the Senses\" \/>\n<meta property=\"og:description\" content=\"Culinary experiences can reach new heights with imaginative products and menu items that engage all the senses. 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