{"id":4440,"date":"2022-05-24T09:52:14","date_gmt":"2022-05-24T14:52:14","guid":{"rendered":"https:\/\/griffithfoods.com\/eu\/?p=4440"},"modified":"2022-05-26T03:27:49","modified_gmt":"2022-05-26T08:27:49","slug":"culinary-storytelling-for-the-senses-english","status":"publish","type":"post","link":"https:\/\/griffithfoods.com\/eu\/pl\/viewpoints\/culinary-storytelling-for-the-senses-english\/","title":{"rendered":"Culinary Storytelling for the Senses"},"content":{"rendered":"<div style=\"background-color:#007044; height:38px;\"><\/div> <style> h1.entry-title {color:#007044!important;} p {font-size: 16px;}  .trends-hr {background-color:#007044; height: 3px; width: 100%; margin: 30px 0 35px 0;}  .trends-remove-space {margin-top: 0!important;}  .trends-remove-space-bottom {margin-bottom: 0!important;}  .single-post .trends-watch h3 {font-style: italic; color: #464646; font-size: 20px; text-transform: uppercase;}  .single-post h2 {font-weight: bold; font-style: normal!important; text-transform: uppercase;}  .single-post h4 {\/*font-family: source sans pro,Arial,helvetica neue,Helvetica,sans-serif; *\/ font-weight: 500;}  .header-column-width {margin-bottom: 0;}  .img-actualsize img {max-width: 100%!important; width: auto!important;}  .img-actualsize figure.aligncenter {text-align: center; margin-bottom: 0!important;}  .wp-block-image {margin: 0!important;}  .trends-watch img {padding-bottom: 20px;} h2.lowercase-h2 {text-transform: none;}  .nl-video {padding: 20px; box-shadow: 0px 0px 10px 0px rgba(0,0,0,0.3);}  .wp-block-button a.wp-block-button__link {font-size: 21px!important; padding: 8px 20px!important;}  .mediumitalic {font-weight: 500!important;}  .column-text-no-top-margin {margin-top: -10px!important;}  h2.uppercase {text-transform: uppercase!important; line-height: 34px;}  h2.linebehind {color: #007044; font-size: 34px; text-align: center; position: relative; } h2.uppercase { text-transform: uppercase!important; line-height: 34px;} h2.linebehind:before { border-top: 3px solid #007044; content:\"\"; margin: 0 auto; position: absolute; top: 22px; left: 0; right: 0; bottom: 0; width: 100%; z-index: -1; } h2.linebehind span { background: #fff; padding: 0 10px; } h2.linebehind.smallh2 {text-align: left; font-size: 22px; font-weight: 400;} h2.linebehind.smallh2:before {top: 14px;} .highlight-text {color: #007044!important;} .final-para a {color: #007044;} .listfontsize {font-size: 16px!important;} <\/style>    <div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-columns header-column-width is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"Sensory Adventure\" class=\"wp-image-4730 lozad\" data-src=\"https:\/\/griffithfoods.com\/wp-content\/uploads\/2022\/05\/04_SensoryAdventure.gif\"\/><\/figure> <\/div>    <div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"> <div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"Sensory Adventure\" class=\"wp-image-4752 lozad\" data-src=\"https:\/\/griffithfoods.com\/wp-content\/uploads\/2022\/05\/SensoryAdventure.png\"\/><\/figure><\/div>    <p><\/p> <\/div> <\/div>    <div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <p><strong>Culinary experiences can reach new heights with imaginative products and menu items that engage all the senses. <\/strong>By connecting flavours, textures, temperatures and aromas with visually appealing presentations, food can transport consumers on a captivating and unforgettable journey that builds brand loyalty.<\/p>    <p>We\u2019re seeing this play out with unexpected applications in the protein and snacks category. For example, a fast food chain in Singapore serves fried chicken \u201cpopsicles\u201d with a container of fizzy seasoning for the consumer to sprinkle on as they eat. \u201cBubbly\u201d sunflower seeds in China deliver a sensation similar to drinking a carbonated beverage. <\/p>    <p>In foodservice, restaurant operators are demonstrating their ability to capture the imagination of consumers with fully immersive brand and food events that extend beyond the plate. Meals and product experiences like these truly bring the sensory adventure trend to life and leave a lasting impression.<\/p>    <div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h2 class=\"linebehind smallh2\"><span>3 Sensory Insights<\/span><\/h2>    <div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-columns img-actualsize trends-watch is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-4733 lozad\" data-src=\"https:\/\/griffithfoods.com\/wp-content\/uploads\/2022\/05\/may1.png\"\/><\/figure><\/div>    <h3 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#007044\"><strong>Sight<\/strong><\/h3>    <p class=\"has-text-align-center\">Have you considered how your serving dish might affect peoples\u2019 perception? <\/p>    <p class=\"has-text-align-center\">More angular shaped dishes are associated with spice and citrus or acidic flavours, whilst more rounded dishes are linked with fat, cream, dairy and sweet notes.<\/p> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-4734 lozad\" data-src=\"https:\/\/griffithfoods.com\/wp-content\/uploads\/2022\/05\/may2.png\"\/><\/figure><\/div>    <h3 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#007044\"><strong>Sound<\/strong><\/h3>    <p class=\"has-text-align-center\">The surrounding ambience can affect how you determine a food product. <\/p>    <p class=\"has-text-align-center\">You are much more likely to opt for a sweet and indulgent dish when listening to classical music whereas jazz would subconsciously make you more likely to choose a healthier option.<\/p> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-4735 lozad\" data-src=\"https:\/\/griffithfoods.com\/wp-content\/uploads\/2022\/05\/may3.png\"\/><\/figure><\/div>    <h3 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#007044\"><strong>Smell<\/strong><\/h3>    <p class=\"has-text-align-center\">Around 80% of what most people would consider to be flavour actually stems from our nose.<\/p>    <p class=\"has-text-align-center\"> Whilst you may think flavour is detected in the mouth, our tongue and palate are only capable of detecting the 5 basic tastes and whether something is warming or cooling.<\/p> <\/div> <\/div>    <div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div style=\"height:2px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-4769 lozad\" data-src=\"https:\/\/griffithfoods.com\/wp-content\/uploads\/2022\/05\/butterflypeaflower_x800.jpg\"\/><\/figure><\/div>    <h2 class=\"has-text-align-center lowercase-h2 mediumitalic has-text-color wp-block-heading\" style=\"color:#007044;font-size:34px\">Culinary Inspiration<\/h2>    <p class=\"has-text-align-center\">Get inspired by these on-trend concepts to create innovative offerings using products from Griffith Foods.<\/p>    <div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-4502 lozad\" data-src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/uploads\/sites\/10\/2022\/05\/Chefs-1024x386.png\"\/><\/figure><\/div>    <div class=\"wp-block-media-text alignfull is-stacked-on-mobile\" style=\"grid-template-columns:41% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-4490 size-full lozad\" data-src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/uploads\/sites\/10\/2022\/05\/Mochi-1.gif\"\/><\/figure><div class=\"wp-block-media-text__content\"> <h4 class=\"has-text-align-right wp-block-heading\"><strong>Teriyaki Chicken Anko Mochi<\/strong> from chef Jordi Gallego<\/h4>    <p class=\"has-text-align-right\">Sounds like the perfect appetizer for KFC Japan right? The <strong>Mochi<\/strong> is coated with a Nutritional Never Fry coating and filled with Chicken Teriyaki and Anko paste. Have you listened to <a href=\"https:\/\/www.youtube.com\/watch?v=OG4gq9fCoRE\">Rosalia\u2019s song <\/a>\u2026 yes, long life to Chicken Teriyaki! The different textures and flavours of this creation will trigger everyone\u2019s senses.<\/p> <\/div><\/div>    <div class=\"wp-block-media-text alignfull has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 37%\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-4453 size-full lozad\" data-src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/uploads\/sites\/10\/2022\/05\/Bantou-balls-1024x640.png\"\/><\/figure><div class=\"wp-block-media-text__content\"> <h4 class=\"has-text-align-left wp-block-heading\"><strong>Spiced Bantou Balls<\/strong> from chef Ramadhan Sindayigaya <\/h4>    <p class=\"has-text-align-left\"><strong>Bantou Balls<\/strong> are originally from west Africa, a typical a sweet appetizer in Fulani tribe but chef Ramadhan Sindayigaya went into a sensory adventure making them crispy and spicy. They are made of cashews, peanuts, dates, garlic powder, baobab powder and coated with Never Fry, the flavour is incensed with baobab (an eye-catching green pod naturally found in west Africa).<br><\/p> <\/div><\/div>    <div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h4 class=\"alignfull has-text-align-center wp-block-heading\"><strong>Rooibos Smoked Duck <\/strong>from chef Anoescha Joubert<\/h4>    <figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-4456 lozad\" data-src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/uploads\/sites\/10\/2022\/05\/Step-by-step-1024x375.png\"\/><\/figure>    <div class=\"wp-block-media-text alignfull is-stacked-on-mobile\" style=\"grid-template-columns:45% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-4459 size-full lozad\" data-src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/uploads\/sites\/10\/2022\/05\/Arrow-duck-1024x752.png\"\/><\/figure><div class=\"wp-block-media-text__content\"> <p><\/p>    <p><strong>Rooibos Smoked Duck <\/strong>cooked on the open fire and served with fire roasted sweet potato and apple mash, apricot gel, Six Gun Grill Spice and pickled apple.<\/p> <\/div><\/div>    <div class=\"wp-block-image trends-remove-space-bottom\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-4767 lozad\" width=\"800\" height=\"168\" data-src=\"https:\/\/griffithfoods.com\/wp-content\/uploads\/2022\/05\/boba_x800.jpg\"\/><\/figure><\/div>    <h2 class=\"has-text-align-center lowercase-h2 mediumitalic has-text-color wp-block-heading\" style=\"color:#007044;font-size:34px\">Retail Inspiration <\/h2>    <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <figure class=\"wp-block-image size-large\"><a href=\"https:\/\/lays.nl\/nl\/assortiment\/lays-sensations\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-4467 lozad\" data-src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/uploads\/sites\/10\/2022\/05\/image.png\"\/><\/a><\/figure>    <p class=\"has-text-align-center\">LAY&#8217;S SENSATIONS<\/p>    <p>Extra thick chips with a sensory game around flavour. Take the <strong>Mexican Peppers &amp; Cream<\/strong>:  It starts\u2026 with the taste of Mexican pepper. Then\u2026 you taste the soft sour cream and then the finishing touch\u2026 a spicy taste sensation. <\/p>    <figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" data-src=\"https:\/\/www.kpnuts.com\/wp-content\/uploads\/2022\/03\/flavourkraverscluster.png\" class=\"lozad\"\/><\/figure>    <p class=\"has-text-align-center\">KP FLAVOUR KRAVERS<\/p>    <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <p>Get ready for something that torpedoes your tastebuds skyrockets your senses and seriously livens up your day! The range is made of 3 flavours: Fiery Caribbean Jerk Sauce, Smokin&#8217; Paprika and Flame Grilled Steak.<\/p> <\/div> <\/div> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <p>Heinz (US) has launched in US a burger-dippin\u2019 sidekick called the <a href=\"https:\/\/www.heinz.com\/product\/00013000014106\">Heinz Dip &amp; Crunch,<\/a> and it\u2019s going to make you rethink everything you knew about the experience of eating a burger.<\/p>    <figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"> <iframe loading=\"lazy\" title=\"Heinz Dip &amp; Crunch - Definitely Right\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/x0hEpAgNTU4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe> <\/div><\/figure> <\/div> <\/div>    <div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-4484 size-full lozad\" data-src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/uploads\/sites\/10\/2022\/05\/Picture10.jpg\"\/><\/figure><div class=\"wp-block-media-text__content\"> <p>M&amp;S (UK) recently introduced its new range of Ready meals &#8211; the love child of a ready meal and a salad &#8211; they\u2019ve taken the freshest, most colourful ingredients, bursting with texture, bold flavour and vibrancy, topped them with hot proteins and veggies and finished them with dressings and toppers to deliver that incredible crunch. Read more <a href=\"https:\/\/www.birminghammail.co.uk\/whats-on\/food-drink-news\/ms-shoppers-praise-perfect-new-23850307\">here.<\/a><\/p> <\/div><\/div>    <div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-4552 lozad\" data-src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/uploads\/sites\/10\/2022\/05\/taro_x1322-1024x130.jpg\"\/><\/figure><\/div>    <h2 class=\"has-text-align-center lowercase-h2 mediumitalic has-text-color wp-block-heading\" style=\"color:#007044;font-size:34px\">Foodservice Inspiration <\/h2>    <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/global.kfc.com\/press-releases\/house-of-harland-a-kfc-themed-staycation\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"kfc-harland\" data-src=\"https:\/\/images.ctfassets.net\/h7j9u4fil4a3\/6TRRK7purHmolL8UQ9vxCl\/631afccd6c9dc04cbc962242f75f6fe4\/kfc-harland__1_.png?w=463&amp;h=148&amp;q=50&amp;fm=png\" class=\"lozad\"\/><\/a><\/figure><\/div>    <p>Last summer, a <a href=\"https:\/\/global.kfc.com\/press-releases\/house-of-harland-a-kfc-themed-staycation\">KFC-themed hotel<\/a> opened in London offering unlimited fried chicken to guests with all proceeds going to the KFC Foundation. The House of Harland, named after the founder of KFC Colonel Sanders\u2019 middle name, was open for 11 nights and costs \u00a3111 per night which all relate to the 11 spices used in KFC\u2019s original recipe. <\/p>    <div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" data-src=\"https:\/\/acasadoporco.com.br\/wordpress\/wp-content\/uploads\/2018\/11\/galeria7.jpg\" class=\"lozad\"\/><\/figure><\/div>    <p>\u201cFrom snout to tail, meet the pig in all its versions, flavours, colors and textures.\u201d A <a href=\"https:\/\/acasadoporco.com.br\/o-restaurante\/\">Casa do Porco<\/a> in S\u00e3o Paulo, Brazil uses every part of the pig to create both traditional and unexpected dining experiences. <\/p>    <div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" width=\"234\" height=\"170\" data-src=\"https:\/\/acasadoporco.com.br\/wordpress\/wp-content\/uploads\/2018\/11\/logo-footer-custom.png\" class=\"lozad\"\/><\/figure><\/div>    <p>The flagship dish is Pork San Ze, pork that is roasted for 6 to 9 hours and served with typical Brazilian side dishes. However, Chef Jefferson Rueda reimagines pork into sushi and tartare (which use cured pork). To add to the experience, the restaurant literally shows diners how the sausage gets made.<\/p> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"> <p>Hailing straight from Ibiza,  is<a href=\"https:\/\/www.sublimotionibiza.com\/\"> Sublimotion<\/a>. An immersive dining experience dreamt up and prepared by Paco Roncero of two-Michelin-starred Paco Roncero Restaurante in Madrid. The room is surrounded by 360-degree projections to truly immerse diners into the theatrical performances. Actors pose as waiters to create unexpected twists with each carefully designed course. Creativity and quality run throughout the meal, with each course more fantastical than the next.<\/p>    <figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"> <iframe loading=\"lazy\" title=\"Gastronomy, Sublimotion Ibiza, Spain by Paco Roncero\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/BXZQLKjhzn8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe> <\/div><\/figure>    <p><a href=\"https:\/\/www.toute-la-franchise.com\/news-549118-tacos-lyon-doritos-recette-croustillante.html\">Tacos de Lyon<\/a> (France) launched a Taco in partnership with Doritos, it can be topped with either Nacho Cheese sauce or Hot Salsa sauce . The presence of the famous cheese triangles guarantees an inimitable sensation on the tacos.<\/p>    <div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-4474 lozad\" data-src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/uploads\/sites\/10\/2022\/05\/image-2.png\"\/><\/figure><\/div> <\/div> <\/div>    <div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"> <p><\/p> <\/div><\/div>    <h2 class=\"linebehind smallh2\"><span>The Expert View<\/span><\/h2>    <div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 30%\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-4528 size-full lozad\" data-src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/uploads\/sites\/10\/2022\/05\/may-enl-chef-tip.png\"\/><\/figure><div class=\"wp-block-media-text__content\"> <div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"> <p class=\"has-small-font-size\">Food is truly a multi-sensory experience. When we think beyond just taste and flavour, and consider how sight, smell, touch and hearing can have an impact too, we can really start to develop winning combinations and offer truly innovative offerings to our customers.&nbsp; \u2013 <strong><strong>James Parker, <\/strong>Sensory Coordinator, Griffith Foods Europe &amp; Africa.<\/strong><\/p> <\/div><\/div> <\/div><\/div>    <div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-4553 lozad\" data-src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/uploads\/sites\/10\/2022\/05\/durian_x1322-1-1024x130.jpg\"\/><\/figure><\/div>    <h2 class=\"has-text-align-center lowercase-h2 mediumitalic has-text-color wp-block-heading\" style=\"color:#007044;font-size:34px\">Exploring Sensory Science<\/h2>    <div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\"> <div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"> <div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"> <div class=\"wp-block-image\"><figure class=\"aligncenter size-medium is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"hand tree\" class=\"wp-image-192 lozad\" width=\"25\" height=\"25\" data-src=\"https:\/\/griffithfoods.com\/wp-content\/uploads\/2020\/05\/tree.svg\"\/><\/figure><\/div> <\/div><\/div> <\/div>    <div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\"> <p>The sensory science team at Griffith Foods uses a rigorous quantitative process for evaluating how ingredients and products are perceived, using the five senses. Their work plays a key role throughout the development process, helping our customers confirm that their product offerings meet consumer needs. Our team applies an array of sensory techniques to ensure that the defining characteristics of a product\u2014including taste, texture, aroma and appearance\u2014are quantifiably superior, reducing risk and accelerating speed to market for new items. <\/p>    <p>By examining the subtleties among products, we can pinpoint the sensory attributes that may drive consumer preferences. That critical information helps us create unique solutions that provide value for our partners, while satisfying consumers\u2019 preferences and expectations.<\/p> <\/div> <\/div>    <div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <figure class=\"wp-block-image size-large is-resized\" id=\"block-269aa34b-7a5d-4c68-911e-b8e130b2947b\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/griffithfoods.com\/eu\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-4254 lozad\" width=\"1139\" height=\"285\" data-src=\"https:\/\/griffithfoods.com\/wp-content\/uploads\/2022\/02\/21-GRI-0407_GRI_footer.jpg\"\/><\/figure>    <div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <p class=\"has-text-align-center\" style=\"font-size:14px\">\u00a9 2022 Griffith Foods. All rights reserved.<br>Source: Mintel, 2022 FlavorIQ\u00ae Global Trends and Insights Report, January 2022.<\/p>    <p><\/p>","protected":false},"excerpt":{"rendered":"<p>Culinary experiences can reach new heights with imaginative products and menu items that engage all the senses. By connecting flavours, textures, temperatures and aromas with visually appealing presentations, food can transport consumers on a captivating and unforgettable journey that builds brand loyalty. We\u2019re seeing this play out with unexpected applications in the protein and snacks&#8230;<\/p>\n","protected":false},"author":65,"featured_media":4529,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_mcl_spacing":"","_mcl_block_styles":"","footnotes":""},"categories":[6,8],"tags":[13,15,18,87],"class_list":["post-4440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-and-flavor-outlook","category-viewpoints","tag-consumer-market-insight","tag-culinary-expertise","tag-sensory-science","tag-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Griffith Foods - Europe | Culinary Storytelling for the Senses<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/griffithfoods.com\/eu\/pl\/wp-json\/wp\/v2\/posts\/4440\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Griffith Foods - Europe | Culinary Storytelling for the Senses\" \/>\n<meta property=\"og:description\" content=\"Culinary experiences can reach new heights with imaginative products and menu items that engage all the senses. 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