Flavours of the Game

A Global Taste Journey Inspired by Football

As the world gets ready for the biggest football event of 2026, Griffith Foods brings the global energy of the game into every snackable moment. Flavours of the Game is a bold new concept collection inspired by the diverse culinary traditions of nations competing on football’s grandest stage – turning match-day emotions into exciting, flavour-packed snacking experiences.

Snacking is central to the viewing experience – 50% of European fans say halftime is the ideal moment to indulge. With matches happening across the U.S., Canada, and Mexico, it’s the perfect time to gather, cheer, and snack on something new. From Philly Cheese Steak–inspired bites to Maple Bacon flavours, these globally influenced creations are made to delight fans as much as the game itself.

Backed by global culinary expertise and local insight, Griffith Foods helps brands craft snacks that truly resonate.

With our versatile portfolio of Seasonings, Sauces & Dressings, Coatings, and Alternative Proteins, you’ve got everything you need to create the next fan favourite.