Why Clean Label Matters

Consumers are increasingly attentive to ingredient listings and are looking for
products made with natural, simple, recognisable ingredients.

68%

say it is important that their
groceries are 100% natural*

2 in 3

reconsider purchases based
on ingredient lists**

65%

believe ultra-processed foods
impact long-term health**

Simplicity and transparency around ingredient claims is crucial
in shaping perceptions of value and trust.

Market Drivers

  • Transparency and simple ingredients, without sacrificing taste.
  • Natural consumer trends in Europe follow a hierarchy:
    • Purity
    • Personal Health
    • Personal Health
  • Preference for simple labels over ultra-processed foods.
  • Natural formulations linked to authenticity.
  • Ingredient transparency influences consumer trust and perceived value.

The Solution

Griffith Foods Clean Label Seasonings brings clean label to life through solutions built on:

Non-declarable E-numbers

Short Ingredient List

Recognisable Ingredients

Non HFSS & Nutriscore Improvement

Developed for Protein & Snack Processors.

Explore the Clean Label Portfolio

A versatile portfolio of chef-inspired seasonings for snack and protein applications.
With flavours spanning mainstream favourites to emerging trends, the range supports product
development across a variety of consumer tastes and needs.

Filters: All | Sweet | Mainstream | Emerging | Hot & Spicy | Umami | Savoury

Sweet Chili & Lime
Sweet | Mainstream
Sweet BBQ
Sweet | Mainstream
Red Beet & Dill
Sweet | Emerging
Creamy Garlic
Umami | Mainstream
Tomato, Olive & Oregano
Umami | Mainstream
Teriyaki Seaweed
Umami | Emerging
Spring Onion & Chives
Savoury | Mainstream
Mediterranean Herbs
Savoury | Mainstream
Roasted Paprika
Savoury | Mainstream
Katsu Curry
Savoury | Emerging
Sicilian Lemon & Mixed Peppers
Hot & Spicy | Mainstream
Jalapeno & Lime
Hot & Spicy | Mainstream
Sechuan Pepper & 5 Spice
Hot & Spicy | Emerging
Pickled Onion
Acidic | Mainstream

Explore Clean Label Seasonings

Discover how clean label solutions can support your product development.

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Names of products used in this document are for advertisement purpose only and do not represent the legal name of the product declared on pack. It remains the responsibility of the brand owner to consult local legislations wrt to on-pack information, declaration and claims.

Source*: FMCG Gurus CN194, CN607
Source**: https://www.foodnavigator.com/Article/2025/09/26/upfs-new-consumer-insights-offer-strategic-opportunities-for-fb/,
https://www.innovamarketinsights.com/trends/european-clean-label-trends,
https://www.castle-group.eu/blog/our-blog-1/the-evolution-of-the-clean-label-movement-8