Delicious and Affordable.
Elevating value-for-money protein products.
Despite inflation cooling, the majority European consumers still struggle to absorb the increased cost-of-living*. As they continue to adjust their shopping habits, value-for-money protein offerings are getting renewed interest. But beyond just price, consumers also consider quality, taste, and nutritional profile of foods when making purchase decisions, even for cheaper value meal occasions. Now more than ever, food processors and brand owners need to be resourceful in developing products that offer that “indulgent affordability”. And that is where we can help.
Our approach: combine affordability with taste, quality and nutrition
At Griffith Foods, we can support protein processors to elevate protein products made from cheaper substrates like mince meats, thighs, wings, or products with added vegetables. We can also build on our expertise in cost-efficient processing methods like sous vide and slow cooking. We pride ourselves in making affordable products delicious.
We also like to bring in our culinary creativity to value-for-money product ranges. We can either evoke familiar flavours and happy memories to remind consumers of simpler times; or bring in more exciting and novel experiences that help them escape the daily grind.
We help you focus on affordability without compromising on taste, and where possible, we provide healthier options. Ensuring that everyone has access to tasty and high-quality protein options that fit their budget is just another way in which we “Create better Together”.
- Accessibility for consumers: we make great protein options more accessible to a wider range of consumers by elevating the taste and quality of value-for-money protein products.
- Cost-Efficiency for processors: we support processors in optimizing economical protein cuts such as thighs, wings, ribs or mince ; and in using cost-efficient processing methods such as sous vide, slow cooking, or hybrids.
- Versatility for value-for-money ranges: with our range of Functional Binders, Sauces, Seasonings and Coatings, we offer a wide range of flavour options that make value-for-money food product stand out.
- Better for me, better for the planet: we are committed to minimizing waste and make more efficient use of valuable resources, as well as improving the nutritional profile of protein products.
Ready to elevate your value-for-money protein offerings?
Together, we can unlock new possibilities, create exceptional culinary experiences, and make high-quality protein accessible to all. Contact us today to learn more about our solutions and how we can help you elevate economical protein cuts and optimize cost-saving processing methods.
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Let’s redefine affordable protein together!
*Griffith Foods propriety research, August 2023 and April 2024.