
Clean Label Seasonings
Griffith Foods Clean Label Seasonings is a versatile portfolio of flavorful chef-inspired products made with trusted ingredients. From simple blends to more advanced, consumer tailored solutions helping brands align with clean label expectations without sacrificing taste or functionality.
Why Clean Label Matters
Consumers are increasingly attentive to ingredient listings and are looking for
products made with natural, simple, recognisable ingredients.
68%
say it is important that their
groceries are 100% natural*
2 in 3
reconsider purchases based
on ingredient lists**
65%
believe ultra-processed foods
impact long-term health**
Simplicity and transparency around ingredient claims is crucial
in shaping perceptions of value and trust.
Market Drivers
- Transparency and simple ingredients, without sacrificing taste.
- Natural consumer trends in Europe follow a hierarchy:
- Purity
- Personal Health
- Personal Health
- Preference for simple labels over ultra-processed foods.
- Natural formulations linked to authenticity.
- Ingredient transparency influences consumer trust and perceived value.


The Solution
Griffith Foods Clean Label Seasonings brings clean label to life through solutions built on:
Non-declarable E-numbers
Short Ingredient List
Recognisable Ingredients
Non HFSS & Nutriscore Improvement
Developed for Protein & Snack Processors.

Explore the Clean Label Portfolio
A versatile portfolio of chef-inspired seasonings for snack and protein applications.
With flavours spanning mainstream favourites to emerging trends, the range supports product
development across a variety of consumer tastes and needs.
Filters: All | Sweet | Mainstream | Emerging | Hot & Spicy | Umami | Savoury
Sweet | Mainstream
Sweet | Mainstream
Sweet | Emerging
Umami | Mainstream
Umami | Mainstream
Umami | Emerging
Savoury | Mainstream
Savoury | Mainstream
Savoury | Mainstream
Savoury | Emerging
Hot & Spicy | Mainstream
Hot & Spicy | Mainstream
Hot & Spicy | Emerging
Acidic | Mainstream
Explore Clean Label Seasonings
Discover how clean label solutions can support your product development.
"*" indicates required fields
Names of products used in this document are for advertisement purpose only and do not represent the legal name of the product declared on pack. It remains the responsibility of the brand owner to consult local legislations wrt to on-pack information, declaration and claims.
Source*: FMCG Gurus CN194, CN607
Source**: https://www.foodnavigator.com/Article/2025/09/26/upfs-new-consumer-insights-offer-strategic-opportunities-for-fb/,
https://www.innovamarketinsights.com/trends/european-clean-label-trends,
https://www.castle-group.eu/blog/our-blog-1/the-evolution-of-the-clean-label-movement-8


