Less Sugar. Same Flavour. Zero Compromise.
Meet the highest standards of nutrition, sustainability and ingredient integrity. Our Reduced Sugar BBQ Sauces deliver at least 25% sugar reduction across key BBQ flavour profiles — without compromising the taste consumers expect.
Why Sugar Reduction Matters
In a rapidly evolving food landscape, consumers across Europe are demanding more from every bite.
Better nutrition, clean labels, and no compromise on taste. At the same time, brands are under increasing pressure to meet reformulation goals, nutrition ambitions and evolving regulatory standards like Nutri-Score, HFSS and other national health frameworks.
87%
of European consumers are looking to moderate/eliminate their intake of sugar in foods.
65%
of consumers are concerned about hidden sugars in foods.
73%
of European consumers claim having to reduce/stop buying certain products due to the amount of sugar/salt.
Market Drivers
Regulatory Compliance
Evolving regulations and nutrition standards are driving the need for reformulation and healthier product solutions.
Consumer Demand
Consumers are looking for better nutrition and balanced choices, without compromising the taste experiences they love.
Industry Reporting
Brands and retailers are increasing transparency around nutrition ambitions, targets and progress.
Sustainability Interlink
Nutrition and sustainability are becoming increasingly connected, supporting innovation for healthier people and a healthier planet.
The Solution
Reducing sugar without compromising flavour.
Through culinary creativity, sensory science and nutrition expertise, Griffith Foods helps customers address sugar reduction while keeping the BBQ flavour consumers expect at the centre.
Our Reduced Sugar BBQ Sauces portfolio provides a ready-to-use, scalable solution that helps customers improve nutritional performance, meet reformulation and compliance goals, and unlock new growth opportunities.
- Contain sustainably certified ingredients
- Same flavour
- Zero compromise
- Suitable for multiple applications
Explore the Reduced Sugar Portfolio
Explore our Reduced Sugar BBQ Sauces portfolio, developed across key BBQ flavour
profiles to deliver reduced sugar solutions with the taste performance consumers expect.
Filters: All | Boozy | Hot & Spicy | Suitable for Vegans | Suitable for Vegetarians | Traditional | Sweet | Fruity | Gluten free | Fruity | Smoky
Boozy | Suitable for Vegans
Boozy
Hot & Spicy | Suitable for Vegetarians
Hot & Spicy | Gluten free | Suitable for Vegans
Smoky | Gluten free | Suitable for Vegans
Smoky | Gluten free | Suitable for Vegans
Smoky | Gluten free | Suitable for Vegans
Mustard | Gluten free
Traditional | Gluten free | Suitable for Vegans
Traditional | Gluten free
Sweet | Suitable for Vegetarians
Fruity | Gluten free | Suitable for Vegans
Explore the Reduced Sugar Portfolio
Discover how our reduced sugar solutions can support your product development.
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Names of products used in this document are for advertisement purpose only and do not represent the legal name of the product declared on pack. It remains the responsibility of the brand owner to consult local legislations wrt to on-pack information, declaration and claims.