{"id":5265,"date":"2026-03-17T13:38:45","date_gmt":"2026-03-17T18:38:45","guid":{"rendered":"https:\/\/griffithfoods.com\/casa\/?p=5265"},"modified":"2026-03-17T13:38:45","modified_gmt":"2026-03-17T18:38:45","slug":"when-consumers-read-no-preservatives-or-no-artificial-preservatives-what-needs-to-happen-behind-the-product-development","status":"publish","type":"post","link":"https:\/\/griffithfoods.com\/casa\/pt\/viewpoints\/when-consumers-read-no-preservatives-or-no-artificial-preservatives-what-needs-to-happen-behind-the-product-development\/","title":{"rendered":"When consumers read \u201cNo preservatives\u201d or \u201cNo artificial preservatives\u201d, what needs to happen behind the product development?"},"content":{"rendered":"<p><\/p>    <p>In the sauces and dressings category, the shift toward more natural offerings is no longer only a positioning decision. Increasingly, it is an explicit consumer expectation: simpler labels, recognizable ingredients, and clear messages such as \u201cno preservatives\u201d or \u201cno artificial additives\u201d.<\/p>    <figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/casa\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-5268 lozad\" style=\"width:580px;height:auto\" data-src=\"https:\/\/griffithfoods.com\/casa\/wp-content\/uploads\/sites\/8\/2026\/03\/banner-ng-1-2-1024x424.png\"\/><\/figure>    <p><\/p>    <h3 class=\"wp-block-heading\">Natural preservation = greater trust, perceived wellness and quality<\/h3>    <p>According to recent studies in Latin America, more than 70% of consumers say they prefer products with simple ingredients and no artificial preservatives. These attributes are directly associated with greater trust, wellness, and perceived quality.<\/p>    <p>At the point of sale, this message is read quickly and strongly influences purchasing decisions.<\/p>    <p>However, behind what appears to be a simple claim for consumers lies a significant technical challenge.<\/p>    <hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>    <h2 class=\"wp-block-heading\">The real challenge is not the claim, it is preservation<\/h2>    <p>Removing artificial preservatives in sauces and dressings cannot be solved simply by adjusting a formulation. It requires rethinking the entire preservation system of the product, considering variables such as:<\/p>    <ul class=\"wp-block-list\"> <li>Microbiological stability throughout shelf life<\/li>    <li>Interaction between pH, water activity, and the product matrix<\/li>    <li>Impact on the sensory profile over time<\/li>    <li>Processing and distribution conditions<\/li>    <li>Regulatory and communication feasibility in each market<\/li> <\/ul>    <p>In practice, many brands discover that the challenge is not formulating a \u201cmore natural\u201d product in the lab, but ensuring that the formulation is <strong>stable, replicable, and scalable<\/strong>, without compromising safety, consistency, or sensory attributes.<\/p>    <hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>    <h2 class=\"wp-block-heading\">What we are seeing in the market today<\/h2>    <p>Across different markets in the region, it is already possible to observe how brands are responding to this consumer expectation.<\/p>    <p>In Latin America, explicit claims such as <strong>\u201cno preservatives\u201d or \u201cno artificial preservatives\u201d<\/strong> are becoming increasingly common, supported by cleaner formulations.<\/p>    <p>In Brazil, where regulations limit the use of certain claims, the approach has shifted toward products with simpler ingredient profiles and a more subtle but still strategic communication of naturalness.<\/p>    <p>In foodservice and quick-service chains, the challenge expands further: it is not only about the claim, but also about maintaining <strong>standardization, shelf life, and operational performance across multiple markets<\/strong>.<\/p>    <p>These examples show that the movement toward natural solutions is real, but there is no single way to address it.<\/p>    <hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>    <h2 class=\"wp-block-heading\">Our approach: designing the solution from the beginning<\/h2>    <p>In our work with brands, manufacturers, and operators, we have learned that advancing toward more natural sauces and dressings requires an <strong>integrated approach<\/strong>.<\/p>    <p>Instead of \u201creplacing\u201d artificial preservatives at the end of the process, we design sauces and dressings that integrate from the start:<\/p>    <ul class=\"wp-block-list\"> <li>Natural preservation adapted to each product matrix<\/li>    <li>Microbiological validation and shelf-life studies<\/li>    <li>Application-based risk evaluation<\/li>    <li>Alignment with regulatory and communication frameworks in each region<\/li> <\/ul>    <p>This approach allows the development of sauces and dressings that respond to consumer expectations without compromising the product\u2019s technical foundations.<\/p>    <hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>    <h2 class=\"wp-block-heading\">Beyond the claim<\/h2>    <p>For consumers, reading <strong>\u201cno preservatives\u201d<\/strong> sends a clear signal.<\/p>    <p>For brands, the real value lies in sustaining that promise over time with products that remain <strong>safe, stable, and consistent<\/strong>.<\/p>    <figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/casa\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-5269 lozad\" style=\"width:342px;height:auto\" data-src=\"https:\/\/griffithfoods.com\/casa\/wp-content\/uploads\/sites\/8\/2026\/03\/ChatGPT-Image-5-mar-2026-19_13_41-1024x683.png\"\/><\/figure>    <p>Moving toward more natural offerings is not an isolated decision. It is part of a broader evolution in how products in the sauces and dressings category are <strong>designed, validated, and communicated<\/strong>.<\/p>    <p>And like any well-executed evolution, it begins with <strong>technical expertise, market knowledge, and solutions designed to work in real-world conditions.<\/strong><\/p>    <p>Explore our sauces and dressings with natural preservation designed to maintain flavor, safety, and shelf life.<\/p>    <p><strong>Discover more about our naturally preserved sauces and dressings<\/strong><\/p>    <p>Click here to receive information for the Andean Region (Colombia, Ecuador, Peru)<br>Click here to receive information for Brazil<br>Click here to receive information for Central America<\/p>    <p>Let\u2019s create the best together.<\/p>    <p><\/p>","protected":false},"excerpt":{"rendered":"<p>In the sauces and dressings category, the shift toward more natural offerings is no longer only a positioning decision. Increasingly, it is an explicit consumer expectation: simpler labels, recognizable ingredients, and clear messages such as \u201cno preservatives\u201d or \u201cno artificial additives\u201d. Natural preservation = greater trust, perceived wellness and quality According to recent studies in&#8230;<\/p>\n","protected":false},"author":54,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_mcl_spacing":"","_mcl_block_styles":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5265","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Griffith Foods - Central &amp; South America | When consumers read \u201cNo preservatives\u201d or \u201cNo artificial preservatives\u201d, what needs to happen behind the product development?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/griffithfoods.com\/casa\/pt\/wp-json\/wp\/v2\/posts\/5265\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Griffith Foods - Central &amp; South America | When consumers read \u201cNo preservatives\u201d or \u201cNo artificial preservatives\u201d, what needs to happen behind the product development?\" \/>\n<meta property=\"og:description\" content=\"In the sauces and dressings category, the shift toward more natural offerings is no longer only a positioning decision. 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