{"id":4186,"date":"2024-10-15T10:50:52","date_gmt":"2024-10-15T15:50:52","guid":{"rendered":"https:\/\/griffithfoods.com\/casa\/?p=4186"},"modified":"2024-10-28T13:36:32","modified_gmt":"2024-10-28T18:36:32","slug":"innovacion-basada-en-plantas-caso-very-veggie","status":"publish","type":"post","link":"https:\/\/griffithfoods.com\/casa\/pt\/viewpoints\/innovacion-basada-en-plantas-caso-very-veggie\/","title":{"rendered":"Innovaci\u00f3n basada en plantas: caso SoyCeviche"},"content":{"rendered":"
<\/section>

Sin duda, en los \u00faltimos a\u00f1os, el segmento de prote\u00ednas a base de plantas ha vivido cambios fuertes en el mercado, pasando de tener poca visibilidad a permear diferentes sectores de la industria debido al inter\u00e9s del consumidor; y aunque despu\u00e9s de un par de a\u00f1os de su auge, vemos como se ha empezado a regular la situaci\u00f3n y la industria puede tomar decisiones con un conocimiento m\u00e1s profundo, es innegable que pasamos de tener un par de categor\u00edas interesadas a vivir un inter\u00e9s en toda la industria.<\/em><\/strong><\/p>

Se espera que para 2027 las prote\u00ednas a base de plantas casi igualen el valor de mercado de las alternativas l\u00e1cteas en Latam, <\/em><\/strong>registrando un valor de $427 M USD vs $459 M USD, respectivamente.<\/p>

\"\"<\/p>

\u00bfQu\u00e9 dicen los consumidores de los alimentos a base de plantas?<\/strong><\/p>

<\/p>

\"\"<\/figure>

La prote\u00edna alternativa de mar tambi\u00e9n contin\u00faa creciendo, vemos en los \u00faltimos 5 a\u00f1os una curva ascendente en los lanzamientos regionales, sin embargo, llama la atenci\u00f3n el crecimiento entre 2020 y lo que va del 2023<\/em><\/strong>, de un 200%<\/p>

Entre los sabores m\u00e1s destacados identificamos estos:<\/p>

\"\"<\/figure>

En un mundo transformado por la pandemia, donde la salud y el bienestar han cobrado mayor importancia, Very Veggie decidi\u00f3 dar un paso audaz: industrializar una receta familiar que respondiera a la creciente demanda de alimentos saludables, especialmente en el segmento seafood veggie. <\/p>

Very Veggie es una marca colombiana, que transform\u00f3 una receta familiar de un ceviche de prote\u00edna vegetal, una opci\u00f3n cargada con m\u00e1s de 740 miligramos de vitamina C, quercetina y una mezcla equilibrada de minerales esenciales. Cada lata est\u00e1 dise\u00f1ada para ser funcional y nutricionalmente balanceada.<\/p>

Su p\u00fablico objetivo est\u00e1 fuera del pa\u00eds, de la mano de nuestro equipo, lograron estandarizar esa receta para que llegara a cada vez m\u00e1s personas con la receta familiar original. <\/p>

\"\"<\/figure>

Nos enorgullece ser parte del crecimiento de nuestros clientes y lograr crear juntos productos que resuelvan necesidades del mercado, que entreguen cada vez m\u00e1s opciones para el consumidor en el mercado y que nutran la vida de todos. <\/p>

<\/p>","protected":false},"excerpt":{"rendered":"

Sin duda, en los \u00faltimos a\u00f1os, el segmento de prote\u00ednas a base de plantas ha vivido cambios fuertes en el mercado, pasando de tener poca visibilidad a permear diferentes sectores de la industria debido al inter\u00e9s del consumidor; y aunque despu\u00e9s de un par de a\u00f1os de su auge, vemos como se ha empezado a…<\/p>\n","protected":false},"author":54,"featured_media":4223,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_mcl_spacing":"","_mcl_block_styles":"","footnotes":""},"categories":[153,219],"tags":[],"class_list":["post-4186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-expertise","category-success-stories"],"acf":[],"yoast_head":"\nGriffith Foods - Central & South America | Innovaci\u00f3n basada en plantas: caso SoyCeviche<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/griffithfoods.com\/casa\/pt\/wp-json\/wp\/v2\/posts\/4186\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Griffith Foods - 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