{"id":4120,"date":"2024-07-05T11:08:27","date_gmt":"2024-07-05T16:08:27","guid":{"rendered":"https:\/\/griffithfoods.com\/casa\/?p=4120"},"modified":"2024-07-08T11:01:23","modified_gmt":"2024-07-08T16:01:23","slug":"cobranding-un-terreno-para-explorar-la-innovacion-disruptiva","status":"publish","type":"post","link":"https:\/\/griffithfoods.com\/casa\/es\/viewpoints\/cobranding-un-terreno-para-explorar-la-innovacion-disruptiva\/","title":{"rendered":"Cobranding: un terreno para explorar la innovaci\u00f3n disruptiva"},"content":{"rendered":"<p><\/p>    <p>Vemos los cobrandings como <strong>una forma de asociaci\u00f3n de marca <\/strong>en la que dos o m\u00e1s marcas unen fuerzas para crear un nuevo producto, servicio o campa\u00f1a de marketing que tiene siempre presente sus nombres, logotipos y\/o identidades de marca.<\/p>    <p>En Colombia ha sonado mucho en los \u00faltimos a\u00f1os, con marcas explorando terrenos de la misma categor\u00eda y tambi\u00e9n nuevos mercados, permitiendo que sus productos lleguen a nuevas audiencias, se transformen en servicios o productos totalmente atrevidos y conquisten nichos del mercado, incrementando su alcance y adem\u00e1s, expandiendo su territorio de marca.<\/p>    <p>En el mundo, <strong>vemos este comportamiento en los lanzamientos de cobrandings:<\/strong><\/p>    <figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/casa\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-4121 lozad\" style=\"width:846px;height:auto\" data-src=\"https:\/\/griffithfoods.com\/casa\/wp-content\/uploads\/sites\/8\/2024\/06\/image-1-1024x494.png\"\/><\/figure>    <p class=\"has-medium-font-size\"><strong>En la categor\u00eda de snacks vemos un inter\u00e9s creciente del consumidor por saborizaci\u00f3n, en la que los sabores, texturas e ingredientes novedosos atraen al consumidor y brindan experiencias de sabor. <\/strong><\/p>    <figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/casa\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-4122 lozad\" data-src=\"https:\/\/griffithfoods.com\/casa\/wp-content\/uploads\/sites\/8\/2024\/06\/image-2-1024x497.png\"\/><\/figure>    <p class=\"has-large-font-size\"><strong><em>9 de cada 10<\/em> colombianos<\/strong> consumen alg\u00fan tipo de snack una o dos veces al d\u00eda.<\/p>    <p><em>TOLUNA-Griffith: encuesta consumidores de snacks regi\u00f3n andina y Cenam 2022<\/em><\/p>    <p class=\"has-text-color has-link-color has-large-font-size wp-elements-ee7e16a4bd0d7b4ae2eb94d4459e25f1\" style=\"color:#007044\"><strong>\u00bfCu\u00e1l es la oportunidad para las marcas? \u00a1Pensemos fuera de la caja!<\/strong><\/p>    <p>La innovaci\u00f3n disruptiva no se trata de una amenaza,\u00a0sino de una oportunidad para adaptarse a un mercado en constante cambio y conquistar a nuevos consumidores. La innovaci\u00f3n disruptiva es una herramienta poderosa para diferenciarse de la competencia.<\/p>    <p>Desarrolla cobradings que le permitan a tu marca <strong>crear una situaci\u00f3n en la que ambas marcas se beneficien <\/strong>de la reputaci\u00f3n, el alcance y los recursos de la otra.<\/p>    <p>Nuestra marca Zafr\u00e1n\u00ae transform\u00f3 su sabor m\u00e1s ic\u00f3nico: la <a href=\"https:\/\/tienda.customculinary.co\/collections\/mundo-showy%C2%AE\">Showy\u00ae Original<\/a> en un sazonador para snacks y cre\u00f3 lo que los consumidores tanto ped\u00edan: <a href=\"https:\/\/tienda.customculinary.co\/collections\/mundo-showy%C2%AE\">Showy\u00ae Original<\/a> en chips de papa para llevar a cualquier lugar y probar un sabor diferente a lo tradicional en los snacks. <\/p>    <p>Con esta transformaci\u00f3n la marca espera llegar a nuevas audiencias a trav\u00e9s del canal de distribuci\u00f3n de las tiendas \u00cdsimo del pa\u00eds y despertar la curiosidad del consumidor por nuevas formas de disfrutar sus sabores favoritos. <\/p>    <figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/griffithfoods.com\/casa\/wp-content\/themes\/griffithfoods\/build\/images\/dummy.svg\" alt=\"\" class=\"wp-image-4125 lozad\" style=\"width:429px;height:auto\" data-src=\"https:\/\/griffithfoods.com\/casa\/wp-content\/uploads\/sites\/8\/2024\/06\/historia-2-1-1024x840.jpg\"\/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Vemos los cobrandings como una forma de asociaci\u00f3n de marca en la que dos o m\u00e1s marcas unen fuerzas para crear un nuevo producto, servicio o campa\u00f1a de marketing que tiene siempre presente sus nombres, logotipos y\/o identidades de marca. En Colombia ha sonado mucho en los \u00faltimos a\u00f1os, con marcas explorando terrenos de la&#8230;<\/p>\n","protected":false},"author":54,"featured_media":4157,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_mcl_spacing":"","_mcl_block_styles":"","footnotes":""},"categories":[219],"tags":[49,23,218],"class_list":["post-4120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","tag-foodservice","tag-retailers","tag-success-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Griffith Foods - Central &amp; South America | Cobranding: un terreno para explorar la innovaci\u00f3n disruptiva<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/griffithfoods.com\/casa\/es\/wp-json\/wp\/v2\/posts\/4120\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Griffith Foods - Central &amp; South America | Cobranding: un terreno para explorar la innovaci\u00f3n disruptiva\" \/>\n<meta property=\"og:description\" content=\"Vemos los cobrandings como una forma de asociaci\u00f3n de marca en la que dos o m\u00e1s marcas unen fuerzas para crear un nuevo producto, servicio o campa\u00f1a de marketing que tiene siempre presente sus nombres, logotipos y\/o identidades de marca. 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